Part 1: Top 3 KPIs to Drive Financial Affiliate Program Growth

By | Affiliate Program, Analytics, Digital Marketing, Miscellaneous, Program Optimisation | No Comments

Face it; running an affiliate program can be time-intensive. Whether you’re a marketing manager directly overseeing your campaign, are using an outsourced solution or a combination of both—understanding and focusing on the right key performance indicators (KPIs) from the start can mean the difference between a successful versus a not-so-successful affiliate program.

In this article we share our top three KPIs for driving financial affiliate program growth to help you optimize your performance and spend your efforts in the right areas. We’ll also walk you through what each indicator means, why it matters and how to use it to grow your program. Ready? Let’s get started.

#1. CONVERSION RATE

What it is

The IAB (Interactive Advertising Bureau) provides one of the simplest definitions for conversion rate as “the percentage of users who complete a desired action.” Typically reported on monthly, conversion rate is calculated by dividing the number of leads by the number of clicks (number of leads ÷ number of clicks = conversion rate).

Why it Matters

By measuring clicks against desired customer action, conversion rate puts clicks into context thereby making it more valuable (and informative) than click rate data alone.

Tracking conversion rate will help you:

Identify your most lucrative partners, showing which affiliate partnerships and campaigns bring in the best traffic so you know where to invest in expanding.
Identify your most lucrative digital channels, because you can compare a standardized rate across channels against affiliate channels.
Identify high potential affiliates, that may only need small adjustments to their program to yield big payoff

How to use it to help grow your program

You can use conversion rate to help you identify breaks in your customer journey and show you areas for improvement. Very low click rates may signal poor ad placement and/or execution or the need for landing page optimization. Making necessary adjustments can prevent losing valuable clicks that could become leads and ultimately convert to sales.

Other ways you can use conversion rate are to:

Compare high versus low conversion rate affiliate promotions, to see which placement types and techniques best drive leads for your business (ex. placement, ad, information presented, traffic demographic)
Identify high traffic, low conversion rate affiliates as high potential and target your efforts to these affiliates to improve their promotional efforts and customer experience
Gauge promotion and landing page impact on prospect interest level at various points in the customer journey.

But, don’t rely solely on conversion rate alone; use it in tandem with the next KPI—approval rate to gain deeper insights into your affiliate program performance.

#2. APPROVAL RATE

What it Is

Approval rate is defined as the percentage of approvals for a particular product such as credit cards that require a screening process. Typically reported on monthly, approval rate is calculated by dividing the number of approvals by the number of leads (number of approvals ÷ number of leads = approval rate).

Why it Matters

While a high volume of leads can be the sign of a healthy program, approval rate comes into play when the desired outcome is qualified prospects that become customers.

Approval rate compliments conversion rate by:

Showing the quality of leads—adding dimension and value to conversion rate numbers. A high conversion rate without a fair approval rate is not necessarily delivering value.
Helping identify the most lucrative partners and digital channels. Much like conversion rate, approval rate shows you where to best invest your energy.
Telling a more complete story, of where to focus your partnership cultivation and program growth efforts.
Giving a greater degree of targeting. A low conversion rate but high approval rate is an even more targeted way to identify and segment high potential affiliates.

How to use it to help grow your program

A low approval rate may signal a mismatch between the product offering and the affiliate audience it’s being offered to. Use this opportunity to correct course; communicate the target customer profile to your affiliate so that they can adjust their messaging and positioning.

Approval rating can also be used to:

Help affiliate managers work with an affiliate, to better understand their audience demographics and give strategic recommendations on more suitable products.
Evaluate affiliate’s ability to drive targeted and quality traffic. Instead of changing the product side, you can work with the affiliate on its traffic acquisition efforts to generate more targeted leads
Guide positioning changes or improve product information on the site for better alignment with the product. This increases the chances that the affiliate is ready to convert when gets redirected from click.
Identify lack of landing page optimization. A high conversion rate but low approval rate can signal where the origin of the low approvals may lie (i.e. too many steps in the buyer journey which is leading to bouncing).

In contrast to conversion rate, approval rate is a more specific quality metric pointing to the fit of the affiliate’s site and its traffic, with the product. Be sure to assess the brand fit on product-level and partnership-level and look at the affiliate’s method of acquiring and screening traffic.

Look closely at cases where approval rating is really low to avoid a poor fit that could potentially hurt your reputation. Make sure to monitor the messaging of the promotion to ensure it is accurate and not misleading. Depending on the situation, it may be worth re-assessing the partnership as a whole for alignment with the affiliate’s brand and yours.

Or, very low approval rate may signal that it’s time to sever the partnership altogether rather than continuing to invest heavily in an unfruitful partnership. Re-allocate your resources and time into more promising relationships. Looking at approval rate together with our next KPI—program growth – can help you make this decision.

Watch this space to read all about the third very important KPI that is key to driving the growth of your financial affiliate program! Part 2 is coming soon.

Want to know more about how to implement these KPIs using the Share Results platform? Get in touch!

Scotiabank Passport™ Visa Infinite* Credit Card

Scotiabank’s New Passport™ Visa Infinite* Credit Card Is Here!

By | Affiliate Program, Promotions | No Comments

Calling all travellers! Share Results and Scotiabank are excited to announce the hottest new no FX mark-up credit card, the Scotiabank Passport™ Visa Infinite* Card. Read on to find out more about the card and how you can start promoting through the Scotiabank Affiliate Program.

What you need to know

The latest card to join Scotiabank’s extensive suite of credit cards boasts valuable travel benefits and rewards on everyday purchases.

Travel Perks

The card is as packed with travel benefits as is the suitcase for your next trip. Users receive complimentary airport lounge access with a Priority Pass™ membership and an extra six free visits per year from the date of enrolment. Traveling by car? You can benefit from the complimentary Avis® Preferred Plus membership.
Travelers also have the Visa Infinite Concierge and Luxury Hotel Collection at their disposal granting them cherished travel perks to create the perfect getaway. Have a 24/7 Concierge service on the ready and access VIP guest statuses, room upgrades and more at over 900 luxury hotels around the globe.
Enjoy no Foreign Currency Conversion mark-up on international purchases. Only the exchange rate applies whether you are spending abroad or making foreign currency purchases online.

Scotiabank Passport™ Visa Infinite* Credit Card

Scotiabank’s New Passport™ Visa Infinite* Credit Card

Travel Protection

Beyond travelling comfortably and economically, users can rest assured with the card’s comprehensive travel protection benefits. They’ll receive wide-ranging travel insurance coverage from medical emergency, to trip cancellation, to hotel burglary and more.
The Scotiabank Passport™ Visa Infinite* Card can not only keep up with its users’ globe-trotting adventures, but it can help them book their next trip. Collect rewards on everyday purchases to redeem for trips to any destination you wish, without travel restrictions. Take advantage of the Scotia Rewards Travel Service to book trips and receive the Best Price Guarantee on airfare.

Rewards at home

Perhaps your readers are thinking of a staycation instead? No need to enjoy travel rewards exclusively; your users can redeem Scotia Rewards points on a selection of merchandise and gifts or by converting them to SCENE points.
Whether shopping thousands of miles away or in the comfort of their home, the card gives users extra coverage. With it, users are covered under Price Protection service and Purchase Security & Extended Warranty Protection, protecting the items you purchase – terms and conditions apply.
Get rewarded for shopping. Earn 2 Scotia Rewards points on every $1 you spend on eligible grocery stores, dining, entertainment purchases, and daily transit purchases on the first $50,000 annually. Earn 1 point thereafter, and for all other eligible purchases.

Generous welcome offer

Appropriately called the Scotiabank Passport™ Visa Infinite* Card, this is a travel must-have you don’t want to go abroad without.
For a $139 annual fee, your readers can apply for the card today and receive 25,000 bonus points on the first $1,000 worth of purchases in the first 3 months as part of the welcome offer.

Start promoting!

This is credit card bursting with benefits for anyone who enjoys rewards. Now launched in our Scotiabank Credit Card Program, start promoting this card and get in on the rewards as well. Get in touch with your affiliate manager today to get started!

Share Results Voted Top 20 CPS Affiliate Network 2018

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We are happy to announce that we have made the mThink’s Blue Book Best CPS Affiliate Networks for the 4th year in a row. Thank you for voting us as one of the Top 20 CPS Affiliate Networks for 2018 (Cost-Per-Sale)!

mThink undertakes the biggest research survey in the international affiliate marketing industry every year to determine the best of over 400 affiliate networks. With the consideration of mThink’s rigorous research and the input of the industry experts that make up the Blue Ribbon Panel, the results are decided by the votes from the publishers and advertisers from the global performance marketing community.

Those that make the list are described by mThink as “the industry leaders that provide the levels of customer service, professionalism and consistent ROI that is the mark of a top network. They have also learned to survive and thrive in an ever-changing and incredibly competitive environment, so they are without exception run by smart, effective leaders.” You can find the full ranking here.

We are invigorated to continue to strengthen our winning affiliate network and affiliate marketing expertise. For 2018, we strive to further our relationships with our publishers and continue to offer outstanding program management solutions for the financial services sector.

Thank you again for the support and we look forward to another successful year together!

High Impact Visuals for Engaging Banking Campaigns

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Use this cheat sheet for creating shareable, value-added content

Looking for ways to make a big impact and increase engagement with customers and prospects? Visual marketing is a powerful tool, especially in the finance industry. With relevant images and videos, a bank can grab consumer attention while telling a compelling narrative. Even better, those appealing visuals are easily shared across social media sites, such as Instagram, Twitter, Pinterest and Facebook — boosting brand recognition and overall reach.

What is Considered Visual Marketing?

Visual marketing includes infographics that illustrate a quick snippet of data, short and insightful videos, entertaining animated gifs and other engaging visual assets. In fact, adding an attractive image with your Facebook posts will deliver 84% more clicks, 53% more likes, and 104% more comments, according to this Kissmetrics survey.

According to another report by Hubspot, infographics are “liked” and shared on social media three times more often than any other type of content. This means a significant increase in customer reach for your brand.

Visual Marketing in Banking: 10 Dos and Don’ts

There are dozens of tried and true rules when it comes to creating and sharing visual marketing assets. Here are 10 to get you started:

  1. DO keep it simple. The best infographics focus on one idea or concept. Don’t over stuff it.
  2. DON’T sell, engage. Customers will see an ad for what it is, and be less inclined to share it. Instead, entice users with relevant, interesting or unique information they can use.
  3. DO tell a story with images. Keep text to a minimum and let the images do the talking. Especially in a video. Aim for videos to be less than one minute for long format and 15 seconds for short.
  4. DO make an impact. Use creative imagery and graphics to tell a story or communicate a simple idea. Don’t shy away from using bold, playful or attention-grabbing colors, where appropriate.
  5. DO be consistent. Consistency breeds trust. By using consistent branding, content or delivery methods, even timing, your customers can predict your movement and build confidence. Don’t forget to match your marketing with your in-store/retail signage, print materials, displays, out-of-home and point of sale materials.
  6. DO track performance like any other marketing channel. Whether video, image or dynamic creative, be able to compare its impact on growth against your other marketing channels.
  7. DO optimize/customize to the specific platform/medium. Poorly displaying graphics (wrong size, resolution, time to load, etc.) provide a bad customer experience for prospective clients and can reflect negatively on your brand.
  8. DON’T ignore your creative team. Trust your designers when they recommend or suggest changes. Taking their feedback into consideration while respecting brand guidelines can go a long way for optimizing the customer experience.
  9. DON’T mismatch visual formats to the message/audience. Be strategic when creating your content by considering the audience and format. See this Bank of America on Pinterest case study for an example of how they constructed visuals to work within the Pinterest ecosystem.
  10. DO make sure you understand rights and usage of your visual assets. You don’t want to be penalized by an image library or photographer for using copyrighted materials.

As the financial industry continues to evolve the ways it engages and interacts with prospective customers, the use of high-impact visuals in a variety of mediums remains at the forefront. Add vitality to your banking products by incorporating videos, animated gifs and other more engaging assets into your campaigns to give customers a feel for your brand. Behind the scenes, don’t forget to track each and every campaign and visual to understand what’s making the most difference to your growth.

The team at Share Results works with financial institutions on campaign creation, management and measurement. Learn more about how Share Results can help your brand expand its footprint in the financial services industry.  

 

Part 2: Smart, Data-Driven Campaigns with ShareResults

By | Affiliate Program, Affiliate Tracking Software, Analytics, Miscellaneous, Promotions | No Comments

Part one of Smart, Data-Driven Campaigns focused on the manual reporting that so many marketers have to rely on.  Today we are going to look at the importance of giving your partners, the affiliates, the right tools in order to run a successful campaign and essentially drive more conversions.

Quick Insights for Financial Marketers and Affiliates

If your financial institution wants to test or focus on performance marketing (a solid goal considering that 40% of financial services companies have 20%–80% of their overall revenue driven through their performance marketing partnerships) your partners, the affiliates, need the right tools to run a successful campaign and get you as many customers as possible. Your internal tracking is great to compare and track your marketing efforts but when working with affiliates who need real-time tracking, pulling the results from your in-house tool every week or once a month isn’t efficient.

The ShareResults software can be made available to both parties and allows a deep view into each campaign and how it’s performing. For example, the software can show how many applications were made and how many of those were approved — something other tracking tools can’t show.

This dynamic software also allows for comparing different affiliates. For instance, the Affiliate Manager can see if the “approval rate” for an ongoing gift card promotion is much higher on one affiliate website compared to another affiliate website. Maybe the first affiliate is also using targeted mailers and the other is running a less-trafficked PPC campaign. Using these data driven insights, the Affiliate Manager can recommend a different strategy for the PPC campaign and affect the overall success.

Plus, Affiliates often spend money on promoting their partners, so why would they spend extra time and money on a campaign that they can’t optimize? It’s an advantage to both the affiliate and the financial institution to access in-depth reporting.

An Affiliate traffic report allows users to see which merchants are performing the best using various KPIs (Key Performance Indicators). Each report has customizable sorting and filtering capabilities to better analyze the data.

With real-time tracking, affiliates can log into their accounts and see which campaigns are working best. From number of impressions to click-through rates, from reporting by creative to seeing which is your top performing banner, and so on. Shedding light on those campaigns from beginning to end.

ShareResults offers easy-to-use and customizable software that delivers:
● Real-time data and reporting
● Paperless payment solution
● Easiest and most flexible interface around
● Unlimited users and affiliates

Case Study: Using Data to Make a Difference

Here’s an example of the power of using data strategically. In one month an Affiliate might run two campaigns: an email campaign and an online gift card campaign.

During the month, the Affiliate is able to see some click data on these two campaigns, but won’t be able to see the sales/conversion rates until the end of the month when the financial institution sends over a spreadsheet.

When the spreadsheet is finally sent, the Affiliate Manager discovers the email generated 90 approved sales and the online gift-card had 110 approved sales. This leads the Affiliate to think the online gift-card campaign was more successful than the email one. But was it?

Maybe the email campaign received 100 sales and 90 of these were then approved. And the online gift-card campaign received 300 sales but only 110 of these were actually approved. The conversion rate of the email ended up being a lot higher, making it the more successful of the two.

The Affiliate might have spent more time and money on the online gift-card campaign, but if they had put more resources behind the mailer, they would have sent the financial institution more approved customers. And both the Affiliate and the financial institution would have made more money. Without access to real-time data to expose this information during the campaigns, there’s no way to know until it’s too late.

The time for using big data to make strategic decisions in your marketing programs is here. Do you have the right tools to make a difference? Or are you still using a manually-created spreadsheet?

Shared Results offers turn-key reporting solutions and knowledgeable Affiliate Manager who will partner with you. Reach out for a demo and to learn more.

 

How Banks can use Affiliate Marketing to Acquire New Customers

By | Affiliate Program, Affiliate Tracking Software | No Comments

Have you considered affiliate marketing for your finance offers? Affiliate marketing has proven to be one of the most valuable and cost-effective channels for banks and financial institutes attempting to target and convert customers online. By leveraging affiliate partnerships and paying only for approved transactions or conversions, financial brands have more control over their online marketing spend.

If you’re thinking about testing the affiliate marketing channel for your financial services products here are some types of affiliate sites you should consider recruiting into your affiliate program.

Rate Comparison Sites

Finance comparison sites like RateSupermarket and Ratehub attract like-minded, targeted shoppers search for the best rates available for a range of finance products including mortgage rates, insurance, credit cards and personal banking. The combination of high traffic and loyal following is a recipe for high performance.

Coupon & Deal Affiliates

Coupon sites get an estimated 48 million monthly users and are adored by price-savvy consumers who are looking for a deal. Many coupon sites, like RedFlagDeals.com, promote not only retail discounts but personal finance and credit card offers as well.

Loyalty Affiliates

Affiliates offering cashback, points, or other types of rewards have a loyal member base and offer exposure to a large audience of consumers. These sites, like GreatCanadianRebates.ca, use campaign commissions to pay their devoted customer base for using their recommended products. Characterized by a strong community and a healthy, active email database, loyalty sites are a great addition to you affiliate mix.

Content Affiliates

Consumers are becoming more and more “ad-blind,” especially to traditional PPC advertising images. About 200 million internet users have installed ad blockers (source).  As a result, content marketing has grown in popularity because it’s less intrusive. Personal finance blogs like HowToSaveMoney.ca and other niche sites offer articles and ideas that appeal to their audience while including a bit of information about your financial product. Social media and newsletters are also avenues widely used by personal finance bloggers.

 

At Share Results, we have also seen vast success when finance brands offers a customer rewards tied with a financial service offer. Based on previous campaigns, we know that a customer rewards in the form of a physical or digital reward significantly increases the overall exposure and number of conversions for the respective provider by over +400%. This type of strategy works best when introduced during certain times or the year and helps boost brand presence and increases activity.

Share Results offers turn-key marketing solutions for your financial institution with a knowledgeable Affiliate Manager who will partner with you with right affiliates to suit your suite of finance offers. Reach out for a demo and to learn more.

Part One: Smart, Data-Driven Campaigns with Share Results

By | Affiliate Program, Affiliate Tracking Software, Miscellaneous, Program Optimisation | No Comments

Financial industry marketers have long known that data-driven strategy can have a huge impact on their campaign’s success. But some companies lack the tools to analyze the high-volume of information available, such as real-time user activity and trends, and to make strategic refinements on the fly. How well are you using data?

Death by Manual Spreadsheets

Some financial businesses rely on manual reporting — spreadsheets that are passed around to gather data from various, ongoing campaigns. Once compiled, they are reviewed by the team and leadership. This method is slow and doesn’t allow for in-the-moment changes that could lead to increased success. Plus, the man-hours used to create such a document could be better spent.

When a financial institution is running an affiliate program, the process is even more time-consuming. Often, the affiliate has to wait for the company to send a monthly spreadsheet detailing acquisition results (often with very basic information and manually created), before they can analyze campaign performance. Basically, the campaign runs in the dark.

To sum up, manually-created tracking spreadsheets are:

  • Time consuming
  • Labor intensive
  • Lacking access to real-time insights

Premier Reporting Tools For High-Performing Campaigns 

Ready for a real data solution? A best-in-class reporting tool cuts out the time to manually compile this information and delivers a full-view of all running campaigns in the moment. And that’s exactly what the ShareResults software offers.

Earnings Report

Earnings Report: In the robust ShareResults software, a merchant or financial industry marketer can easily drill down to specific metrics, including click-through, approved transactions and commission information.

Easy to use and customizable, this robust software reports real-time data and can compile a myriad of reports which you can email with one click — making those paper spreadsheets a thing of the past.

The customizable dashboard keeps things organized and easy to use.  It also allows users to manage multiple affiliate campaigns, with important data at-a-glance. It can be set up with an unlimited number of custom commission plans, multiple products and creative images. It also includes a paperless payment system for affiliates with monthly invoicing, balance statements and more.

Stay tuned for part 2!

The Power of Connections – Two Examples

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Making connections is the lifeblood of any business, especially in the financial industry. Whether it’s with new customers or loyal clients, a thriving business needs to focus on personalization and putting customers first. Here are two examples.

Connecting With Quality Introductions

Introductions are so important to a growing business. And a personal introduction from a friend or colleague is the most powerful. It adds instant credibility. Review sites, social media and old-fashion word of mouth are just some avenues for these personal connections to be made. According to a recent Nielsen study, 82% of participants seek recommendations from family and friends before making a purchase.

That’s where affiliate marketing comes in. Affiliate programs leverage existing networks with their own successful community leaders — influencers. Endorsement from those influencers, through a link, a review, a podcast, etc., have added credibility and reach in that group resulting in a high-quality prospect who is more likely to convert.

Commissions on Connections

Affiliate marketing is based on a commission, so affiliates get paid based on sales or approved signups instead of just click volume. The positive exposure of your brand in that network is an added bonus of partnering with that affiliate.

Shared Results is only affiliate network dedicated to Canadian financial services space. Get in touch today to see a demo and learn more.

Making Customer Connections

Once a loyal customer is earned, making connections through personalized customer service becomes essential. It’s been proven time and again that customers are more willing to purchase and endorse businesses that they’ve had a positive customer service experience with. Avenues like call centers and social media (Facebook and Twitter, especially) provide a quick response to negative customer experiences and give customers that personalized service they are looking for.

Having well-thought out communications plans in place for various customer issues is key, especially when communicating via social media. It allows your customer service representatives to offer a fast response to issues, positive or negative.

Data and Customer Service

Using data from your website to follow the customer experience and understand what that customer is looking for is another way to deliver better customer service. You can use those flow patterns to remove any roadblocks and offer a simple customer experience on your site.

Connecting to your customers across every channel is essential to your survival. Whether it’s through your potential client funnel, through a quality introduction by a network influencer, or excellent customer service, making the customer experience personal is vital.

Showdown! Affiliate Marketing vs. Traditional Online Advertising

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Let’s face it, most consumers know when they’re being advertised to and they generally don’t like it. There’s a weariness when a customer clicks a display ad or paid search result and is taken to a website, knowing they are being sold something. Affiliate Marketing programs strive to replace this uncertainty with brand trust.

Traditional Website Marketing

Generally, a traditional Pay Per Click (PPC) campaign is quick to setup and easy to track. And, depending on your overall marketing goals, it’s uncomplicated. But many advertisers find it time-consuming to monitor performance reports and performance is dependent on trial and error. Moreover, according to a recent Lumen report, only 35% of those ads get seen at all, the rest languish on low-trafficked pages.

SEM (Search Engine Marketing), which includes SEO (Search Engine Optimization), offers desirable conversion rates but often the price tags on high-trafficked keywords can rise as they become hot with competitors. And similar to PPC, data reports need to be monitored and new keyword strategies tested to stay ahead of the competition.

Advantages of Affiliate Marketing

Affiliate marketing offers elements of traditional advertising programs, but with some additional desirable advantages. First, affiliate networks are targeted communities with established leaders or brand influencers who can endorse your brand, create content and reviews about your products. That personal, word-of-mouth introduction is powerful in brand recognition and building of initial trust. According to a Nielsen report, people are 4 times more likely to buy a product when referred by a friend.

Also, an affiliate program is usually set up on a “pay for performance” model or CPA (Cost Per Acquisition), offering a commission to an affiliate only when a desired result is generated, rather than just a click on a website. Regardless of traffic, the added brand exposure in these communities is just another advantage of these programs. (Read more about Commission Models in our post).

Lastly, affiliate marketers can offer a wealth of knowledge in this type of online marketing, providing deeper engagement with ideal networks and partnering with your team and strategy.

Traditional online advertising will always have its place in a marketing plan, with its combination of display ads and SEO buys, but a shrewd marketer will look for new avenues of quality leads that can come from an affiliate program.

Share Results is a leader in Affiliate Marketing. Reach out for a demo and to learn more

Social Media and the Finance Industry – A Quick Take

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Social media offers the Financial Industry another outlet to build customer trust, credibility and quick customer service. Even opening up some global opportunities. But the industry is lagging behind others, and though some delay is due to heavy regulations, there are plenty of reports that suggest opportunities are out there.

A study performed by LinkedIn found that 63% of the consumers surveyed were motivated to take action after learning about financial products and services on social media.

What are we talking about when we say Social Media?

Social platforms can be sorted into five  usage classifications: Publishing, Messaging, Collaboration, Networking and Sharing. A comprehensive list can be found in this Social Media landscape study for 2017. Examples include blog post, Facebook posts, email newsletters, YouTube videos, Infographics passed around in Tweets and posts, Podcasts, Pinterest … the list grows at a fast pace.

How do Finance Industry marketers get started using Social Media?

First, decide which outlet is the best fit for your brand and message. Facebook is the largest community, passing 1 billion monthly active users worldwide. Twitter is a good fit for learning about consumers’ likes and providing rapid customer service. Pinterest is perfect for attention-grabbing content around targeted services. For example, home equity loan products fit well with the remodeling/redecorating content often shared on Pinterest. Linkedin attracts more of a professional crowd. In fact, this study found 62% of financial advisors have reported getting new clients through LinkedIn messaging. Not to mention all the other quickly growing apps (such as Instagram).

There’s no shortcut around solid content

Customers will respond or forward your messaging on to their friends, but only if they like it. Strive to deliver share-able information that is relevant, factual and true to your brand message. Familiarize yourself with the 4-1-1 rule of content marketing on social media so your approach maintains its conversational tone and doesn’t come across as pushy or sales focused.

Social media is an investment

Communities don’t just spring up overnight, they need to be nurtured with quality content, relevant information, and engaging conversation over time. Be patient as your social media content grows and accumulates a following. And it will come … 60% of the population in North America has a social media account, according to this report and that stat is expected to grow.

The Finance Industry has been slow to adopt Social Media into marketing plans. But the potential to develop your brand messaging, connect with loyal customers and build trust is there. How much are you doing on Social Media?

Affiliate marketing uses Social Media as just one avenue to direct high-quality leads to your business. Contact Share Results, a leader in Affiliate Marketing in the Financial Industry, to learn more.