Transparency Created In Affiliate Marketing Pt. II
In Part I of this series, we took a close look at the significance of transparency in affiliate marketing and explored what this means in the way of relationships between affiliates and affiliate managers. We established that there are a number of things affiliates can do to facilitate an open exchange, creating opportunities for all parties involved – this included sharing contact information, traffic sources, visitor demographics, promotional methods and campaign placements.
Affiliates who keep their cards too close to their chest run the risk of not benefiting from opportunities created when information and ideas are shared and flow freely between all parties involved. Of course, all this indicates is that transparency is no one-way street. So what can you, as an affiliate manager, do to maintain and nurture this kind of openness? Let’s take a look:
Share Contact Information
Just as for affiliates, it is as important for affiliate managers to not only provide a direct email/Skype line of communication, but to make themselves readily available for discussion. This is vital in fostering good relations with your affiliates and encouraging the success of your program or network.
It is imperative that affiliate managers not make any unwarranted changes to commission structures to ensure trust stays intact. Should any changes be made, adequate warning must be given to your affiliates, and with good explanation. Any other behavior may be deemed predatory.
Don’t forget to share any new and relevant information with the affiliate pertaining to anything that might help drive traffic and create conversions! What’s the new hot item or seasonal trend? What new promotions is the brand putting forward? What information could the affiliate be taking advantage of? Is there perhaps a new vertical being offered by the brand? Although this may be obvious to the affiliate manager, that’s not to say the affiliate is putting it to use yet!
Crystal clear terms and conditions are imperative so that the affiliate has the chance to remain compliant. True transparency ensures trust, and no trust can be created if either party feels as though they are being purposefully confused and/or taken advantage of. Clear terms and conditions provides an even playing field, so that everyone can play fair and make money!
Let’s remember, as we mentioned before, a team mentality will lead to trust and ultimately better conversions. Conversions mean higher revenues and an increased ROI which is good news for everybody! Let’s also not forget that positive feedback is the gasoline on the affiliate fire!
Do you have any other tips you’d like to share? Let us know in the comments below!