The marketing industry buzz about video content is well-earned and growing. Part 1 of our affiliate marketing and video series outlined why video is vital publishers and merchants alike; this week, we’ll walk through some of the different types of video content that you can produce to optimize your affiliate marketing activities.
What can publishers do?
Video content that is not expressly related to products or brand partners can still help your bottom line. For example, videos about affiliate marketing, ecommerce, or other subjects related to your site’s industry niche can help establish your site as a quality information source, bringing consumers back for more. If customers trust your industry knowledge, they’ll be more inclined to trust your brand partnerships.
This video from successful internet marketer and blogger John Chow is a great example of simple and effective thought leadership content. Produced with a camera in his car, the video contributes to Chow’s reputation as an industry expert and brings a personal touch to his brand – two vital components of customer trust.
96% of consumers find videos helpful when making purchase decisions. If you’re a publisher, especially a blogger who does product recommendations, self-produced video content can be a great way to build customer trust and increase familiarity with you and your site. Alternatively, publishing merchant-produced video content, such as product demonstrations, can also boost conversion rates.
Product recommendation videos are most effective when published regularly – consistent content gives your audience a reason to trust your recommendations, and ultimately follow your links.
What can merchants do?
In addition to standard advertising content, product demonstration videos can help push customers through the sales funnel. Providing this kind of content to your affiliates (and making it available on your own sites and landing pages) can build consumer familiarity with your brand and confidence in your products, helping you boost sales.
iFetch’s product demonstration video for their automatic ball launcher shows how simple it can be to produce a high-impact product video. With no script, one audio track and natural footage of their product in use, iFetch conveyed the purpose and effectiveness of their product – with nearly 700,000 views to boot!
Produce video content for your affiliates! Particularly if you have affiliates who are getting high amounts of traffic to their sites but failing to convert, video creatives can be the finishing touch that pushes customers to click through and actually make a purchase. According to Vouchercloud, 92% of online shoppers say visuals are the most influential factor of their purchasing decisions.
This GoPro ad showcases how minimal production value can still result in far reach, garnering more than 226,000 views. Your ad can be demonstration-based or have an informative script; either way, the video format will help your customers stay engaged.
Whether you’re an affiliate or a merchant, online video content should be on your radar to ensure that your marketing efforts are meeting their full potential.