Affiliate Program

How Banks can use Affiliate Marketing to Acquire New Customers

By | Affiliate Program, Affiliate Tracking Software | No Comments

Have you considered affiliate marketing for your finance offers? Affiliate marketing has proven to be one of the most valuable and cost-effective channels for banks and financial institutes attempting target and convert customers online. By leveraging affiliate partnerships and paying only for approved transactions or conversions, financial brands have more control over their online marketing spend.

If you’re thinking about testing the affiliate marketing channel for your financial services products here are some types of affiliate sites you should consider recruiting into your affiliate program.

Rate Comparison Sites

Finance comparison sites like RateSupermarket and Ratehub also attract like-minded, targeted shoppers search for the best rates available for a range of finance products including mortgage rates, insurance, credit cards and personal banking. The combination of high traffic and loyal following is a recipe for high performance.

Coupon & Deal Affiliates

Coupon sites get an estimated 48 million monthly users and are adored by price-savvy consumers who are looking for a deal. Many coupon sites like RedFlagDeals.com promote not only retail discounts but personal finance and credit card offers as well.

Loyalty Affiliates

Affiliates offering cashback, points, or other types of rewards have a loyal member base and offer exposure to a large audience of consumers. These sites, like GreatCanadianRebates.ca, use campaign commissions to pay their devoted customer base for using their recommended products. Characterized by a strong community and a healthy, active email database, loyalty sites are a great addition to you affiliate mix.

Content Affiliates

Consumers are becoming more and more “ad-blind,” especially to traditional PPC advertising images. About 200 million internet users have installed ad blockers (source).  As a result, content marketing has grown in popularity because it’s less intrusive. Personal finance blogs like HowToSaveMoney.ca and other niche sites offer articles and ideas that appeal to their audience while including a bit of information about your financial product. Social media and newsletters are also avenues widely used by personal finance bloggers.

 

At Share Results, we have also seen vast success when finance brands offers a customer rewards tied with a financial service offer. Based on previous campaigns, we know that a customer rewards in the form of a physical or digital reward significantly increases the overall exposure and number of conversions for the respective provider by over +400%. This type of strategy works best when introduced during certain times or the year and helps boost brand presence and increases activity.

Share Results offers turn-key marketing solutions for your financial institution with a knowledgeable Affiliate Manager who will partner with you with right affiliates to suit your suite of finance offers. Reach out for a demo and to learn more.

Part One: Smart, Data-Driven Campaigns with Share Results

By | Affiliate Program, Affiliate Tracking Software, Program Optimisation, Uncategorized | No Comments

Financial industry marketers have long known that data-driven strategy can have a huge impact on their campaign’s success. But some companies lack the tools to analyze the high-volume of information available, such as real-time user activity and trends, and to make strategic refinements on the fly. How well are you using data?

Death by Manual Spreadsheets

Some financial businesses rely on manual reporting — spreadsheets that are passed around to gather data from various, ongoing campaigns. Once compiled, they are reviewed by the team and leadership. This method is slow and doesn’t allow for in-the-moment changes that could lead to increased success. Plus, the man-hours used to create such a document could be better spent.

When a financial institution is running an affiliate program, the process is even more time-consuming. Often, the affiliate has to wait for the company to send a monthly spreadsheet detailing acquisition results (often with very basic information and manually created), before they can analyze campaign performance. Basically, the campaign runs in the dark.

To sum up, manually-created tracking spreadsheets are:

  • Time consuming
  • Labor intensive
  • Lacking access to real-time insights

Premier Reporting Tools For High-Performing Campaigns 

Ready for a real data solution? A best-in-class reporting tool cuts out the time to manually compile this information and delivers a full-view of all running campaigns in the moment. And that’s exactly what the ShareResults software offers.

Earnings Report

Earnings Report: In the robust ShareResults software, a merchant or financial industry marketer can easily drill down to specific metrics, including click-through, approved transactions and commission information.

Easy to use and customizable, this robust software reports real-time data and can compile a myriad of reports which you can email with one click — making those paper spreadsheets a thing of the past.

The customizable dashboard keeps things organized and easy to use.  It also allows users to manage multiple affiliate campaigns, with important data at-a-glance. It can be set up with an unlimited number of custom commission plans, multiple products and creative images. It also includes a paperless payment system for affiliates with monthly invoicing, balance statements and more.

Stay tuned for part 2!

Showdown! Affiliate Marketing vs. Traditional Online Advertising

By | Affiliate Program, Digital Marketing | No Comments

Let’s face it, most consumers know when they’re being advertised to and they generally don’t like it. There’s a weariness when a customer clicks a display ad or paid search result and is taken to a website, knowing they are being sold something. Affiliate Marketing programs strive to replace this uncertainty with brand trust.

Traditional Website Marketing

Generally, a traditional Pay Per Click (PPC) campaign is quick to setup and easy to track. And, depending on your overall marketing goals, it’s uncomplicated. But many advertisers find it time-consuming to monitor performance reports and performance is dependent on trial and error. Moreover, according to a recent Lumen report, only 35% of those ads get seen at all, the rest languish on low-trafficked pages.

SEM (Search Engine Marketing), which includes SEO (Search Engine Optimization), offers desirable conversion rates but often the price tags on high-trafficked keywords can rise as they become hot with competitors. And similar to PPC, data reports need to be monitored and new keyword strategies tested to stay ahead of the competition.

Advantages of Affiliate Marketing

Affiliate marketing offers elements of traditional advertising programs, but with some additional desirable advantages. First, affiliate networks are targeted communities with established leaders or brand influencers who can endorse your brand, create content and reviews about your products. That personal, word-of-mouth introduction is powerful in brand recognition and building of initial trust. According to a Nielsen report, people are 4 times more likely to buy a product when referred by a friend.

Also, an affiliate program is usually set up on a “pay for performance” model or CPA (Cost Per Acquisition), offering a commission to an affiliate only when a desired result is generated, rather than just a click on a website. Regardless of traffic, the added brand exposure in these communities is just another advantage of these programs. (Read more about Commission Models in our post).

Lastly, affiliate marketers can offer a wealth of knowledge in this type of online marketing, providing deeper engagement with ideal networks and partnering with your team and strategy.

Traditional online advertising will always have its place in a marketing plan, with its combination of display ads and SEO buys, but a shrewd marketer will look for new avenues of quality leads that can come from an affiliate program.

Share Results is a leader in Affiliate Marketing. Reach out for a demo and to learn more

Affiliate Marketing Commissions – A Quick Take

By | Affiliate Program, Program Optimisation | No Comments

New to Affiliate Marketing? The performance-based commission structure may seem a bit daunting, as well as desirable. What are the different models available, what are the most popular and how do they get tracked?

The Shared Results management team will work with you to decide which commission model works best for your goals and industry.

Let’s quickly go over some of the common affiliate marketing commission terms.

First, there’s Cost Per Action (CPA) which pays commission for a defined action, such as email signup, website registration or an opt-in to a specific program. This is similar to Pay Per Sale (PPS) which is the most common affiliate commission structure and Revenue Sharing, a percentage of the total amount of sales.

There’s also Cost Per Lead (CPL) which differs slightly from CPA as it is a commission earned for the referral of contact information of an interested, prospective customer.

Commission rates can be either tiered, flat or percentage rates calculated from the number of sales or revenue generated. In addition, special rewards or bonus incentives can be created for affiliates who perform well.

CPC or Cost Per Click was once common, but with the increased sophistication of tracking tools that can follow a user from an Affiliate Network onto your website and through your conversion funnel, this model is best left for paid search and display ads.

Here’s a simple example: Ace Bank wants to attract more clients to their Savings Account (acquisitions), and works with Shared Results to support this marketing effort. They choose the most common model, a flat Cost Per Action (CPA) commission structure, with the “action” defined as a “new client account”.

The Shared Results team partners Ace Bank with its financial industry affiliate network and helps put together the campaigns and tracking. The software is then able to track a lead through the network, to the Ace Bank website and their New Savings Account sign-up funnel. Once a new account has been approved, Ace Bank pays the affiliate the agreed upon CPA commission.

Ace Bank is able to see all data on their Shared Result’s dashboard, can control commission amounts, and time periods offered. Special bonus incentives and exclusive CPA amounts can also be created for affiliates who perform well.

In this very simple example, you can see how Ace Bank is only paying a commission for real results — new accounts. This performance-based commission structure is what gives Affiliate Marketing its unique edge and clear return on investment.

Contact the Shared Results team if you’d like to learn more or request a demo.

Tangerine Bank Logo

Tangerine Money-Back Credit Card Wins Multiple Product Awards

By | Affiliate Program, Promotions | No Comments

It’s been a great year for the Tangerine Money-Back Credit Card and, most importantly, for the Canadians who use this lucrative card for their personal finances. Gaining well-deserved recognition for the value it brings to customers, the Tangerine Money-Back Credit Card won three product excellence awards this year:

The Money-Back credit card wins consumers over by simply being a smart way to spend money. Customers receive 2% money-back rewards in selected purchase categories, and 1% back on all other purchases. By selecting categories that they use most frequently for their 2% rewards, Tangerine customers can make the most of these monthly rewards (and skip the annual fee, to boot!).

For a limited time, Tangerine is offering new Money-Back Card users 4% on their selected purchase categories for the first three months.

Want to find out more about the Tangerine affiliate program or the Money-Back Credit Card? Get in touch with us at tangerine@shareresults.com.

Tangerine Bank Logo

Tangerine Launches Affiliate Program with Share Results

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New program offers affiliate bonuses, lucrative commissions

Share Results is excited to announce that Tangerine, the leading direct bank in Canada, has launched an affiliate program for their online banking products and the Money-Back credit card! By cutting out the cost of operating a network of traditional bank branches, Tangerine is able to offer a number of great products that have helped nearly two million Canadians more effectively build their savings.

Why Tangerine?

So, why exactly to Canadians choose Tangerine? Whether a customer wants to save, build credit, or just keep day-to-day finances flowing, there is a Tangerine product ready to make that process easy (with a great bonus, to boot).

New Chequing Account Offer – New customers who open a Tangerine chequing account from June 1st to August 31st, 2016 will earn a $25 bonus if they use the Orange Key “chequing25”. On top of that, if customers switch their payroll direct deposit to their new account before August 31st, 2016, they will earn an additional $75 bonus.

Tangerine Savings Account – By becoming a Tangerine client, new customers can earn triple interest of 2.40% for the first 6 months after opening their first savings account, and can earn up to $50 in bonuses in the process.

Money-Back Credit Card – Customers looking for a credit card with real rewards will be happy to find the Tangerine Money-Back credit card. Customers will earn 2% money-back rewards in two categories of their choice, and 1% on all other purchases. For a limited time, customers can earn 4% rewards in their two chosen categories for the first 3 months.

With these innovative, customer-oriented takes on personal finance staples, it’s no wonder that Tangerine is known as the home of forward banking.

Affiliate Program Details

The Tangerine affiliate program offers accepted affiliates a $35 CPA on every referred Chequing or Savings account and a $50 CPA for approved credit card applications, making it a lucrative opportunity for affiliates to make the most of these products’ popularity.

To celebrate the launch of this new program, Tangerine is offering affiliates a new tier-based bonus structure from June 1st to July 31st, 2016 for online banking applications. The volume bonus ranges from $20 for 5 new referrals to $1,000 for 100 new referrals – the more customers you refer, the more money you earn!

Want more information on how the Tangerine affiliate program can work for you? Drop us a line at tangerine@shareresults.com or in the comments below.

Scotiabank Releases Two Brand New Credit Cards via a Partnership with GM

Scotiabank Partners With GM, Releases Two New Credit Cards

By | Affiliate Program, Network, Promotions | No Comments

Canadians Love to Drive

If you’re a Canadian who’s enthusiastic about automobiles and all things cars, it’s your lucky day – Scotiabank has just introduced two brand new credit cards that might pique your curiosity. In light of a recent partnership with General Motors, the latest editions to Scotiabank’s robust portfolio are designed to reward spending with car-related perks and special offerings. At a glance, those who register for a GM-branded Scotiabank credit card will receive 5% in GM earnings on the first $5,000 spent annually. Affiliates, pay attention – new promotional opportunities await you!

Market Opportunities

At present, the Canadian marketplace is devoid of a strong credit card option that directly benefits the automotive community, thus Scotiabank is aiming to tap into Canada’s unique car culture. The two new credit cards are available in both a premium and no-fee option, with the former dawning Scotia’s much-celebrated Infinite brand. In the spirit of Scotiabank’s other credit options, both cards are also equipped with a number of travel-oriented insurance benefits.

Rewards Program

Points accumulated through the GM® VISA* or GM® VISA* Infinite can be put towards purchasing one of General Motors’ many brands of cars, like Cadillac, Chevrolet or GMC to name a few. Otherwise, if leasing is more your thing, points can be used for making a down payment. Registering for either card will ensure that any interested party can procure a GM-brand motor vehicle a lot quicker, as the rewards scheme established by Scotiabank is decidedly powerful, not to mention competitive –  most Canadian rewards programs offer anywhere from 1 – 2%.

If you’d like to learn more about Scotia’s new GM co-branded credit cards, click on either link provided earlier. We believe that these cards have huge potential, particularly for our active affiliates that are already promoting Scotiabank products. Exciting times ahead, people!

Vroom vroom!

Are you a self-proclaimed motorhead who is thrilled about Scotia’s new cards? Let us know in the comments below!

Our New Website: It’s Here!

By | Affiliate Program, Network | No Comments

Welcome to our new website!

After lots of hard work and dedication, Share Results is thrilled to make an exciting announcement: the roll-out of a whole new look and feel to our website! We’ve revamped it all, engineering an uncluttered, more interactive browser-journey, enhanced with rich content grouped under three sections: who we are, what we do, and of course, tips, tools and resources we hope to share with you. The result: a fluid, cross-platform responsive interface with streamlined navigation, improved functionality and a more you-centric approach.

We hope you enjoy our new look. As always, if you have any questions, comments or concerns, please feel free to send them our way. Welcome to our new website. Happy Browsing!

Diving Deeper Into Your Twitalytics

By | Affiliate Program, Analytics, Online Marketing Ideas | One Comment

Twitter Analytics

At first glance, the Twitter Analytics Dashboard offers an intuitive top-level view of your stats – a macro scan of your retweets, follows, favourites and overall audience engagement. We covered all the basics in the first part of this series, here.

More Than A Numbers Game

For a more thorough breakdown of your stats, the platform also features the ability to export your data from the Twitter API as a CSV file. This is where all the number crunching starts to get a little more interesting.

Take things to a more detailed, micro level by re-organizing your engagement metrics or filtering out any data you don’t want to include in your spreadsheet. Don’t think user profile clicks are a good assessment of what you’re looking for? Get them out of there. Likewise, manipulate the data to pinpoint the days of the week – down to the time of day – you see the most interaction from your followers. Not sure what else you can do with all of this? Read on for some Twitspiration:

Keep An Eye On Who’s Keeping An Eye On You

Clicking on the Followers tab in the main dashboard reveals a graphic view of the number of your Twitter followers over time. It also includes a breakdown of your audience by interests, location, gender  and even charts who they follow – an invaluable pool of information right at your fingertips if you know what to do with it.

Start by filtering out the tweets with the highest levels of engagement – as defined by you – in your spreadsheet and further sort by type of content, time of day (to figure out the best time to Tweet and which have worked best in terms of driving engagement). By now, you should start to notice some trends in the data. Do you see a handful of followers that consistently engage with your content? These are your ‘influencers’. Identifying who’s sharing the most and nurturing those relationships is a great first step to growing your online presence and driving traffic to your Twitter feed.

Streamline Your Content to Maximize Its Perceived Value

Now, you need to ask yourself – What’s your end goal? Growing your follower base? Increasing overall engagement? Are you looking to grow towards a definitive number (a static metric)? By a given rate over time (exponentially rising to some ceiling-less target)? Once you’ve worked this out, you can start putting a game plan into place.

Are your followers more likely to favourite rather than retweet your content? Favourites are a good indication that your Tweet resonated positively with your audience – sort of like a virtual high five. Retweets demonstrate perceived value – your followers not only liked what they saw, but wanted to share what was communicated. This is useful in driving up impressions and potential engagements.

Impressions are useful in determining the best times and days to tweet. Dividing your number of follows by total impressions gives you an indication of your Follow Rate. Want to track the impact of paid campaigns? Deduce your cost per follow by dividing your total spend by the number of new followers generated by its efforts.

Once you start to develop a deeper insight into what piques your followers’ interests, you can start analyzing and streamlining your content accordingly.

Key Takeaway

Twitter isn’t solely a traffic-generation tool for your business. Social networking serves as a public platform for your brand voice. It’s about connecting with the right people and engaging them in meaningful conversation – picking up a few brand ambassadors along the way is simply an added plus.

Do you use Twitter Analytics? Lets us know your favourite stats or strategies in the comments below.

Twitter’s Hidden Gem – A Quick Overview of the Analytics Dashboard

By | Affiliate Program, Analytics, Online Marketing Ideas | No Comments

Twitter AnalyticsBack in July, Twitter rolled out an intuitive analytics dashboard, essentially enabling its users to gauge the performance of their every tweet. Found natively on Twitter, and previously only available to advertisers, verified users and Twitter card publishers, the social media giant has since opened up the platform to all account types, and more recently even added analytics access in its mobile app.

It offers easily accessible insights on standard Twitter account metrics – clicks, shares, impressions, retweets – by promoted and organic activity, as one would expect. Beyond just the basic measurables for looking at realtime stats, however, and despite the fact that, at least for a while, this new and intuitive Tweet Dashboard seemed to have slipped past most people’s radar, its analytics offering is a powerful tool if you know how to use it.

In this post, we’ll cover the basics of what Twitter Analytics has to offer, including a breakdown of the metrics accessible and what they mean in terms of audience or follower engagement. Part II of this blog series will look at analyzing the data in greater depth for a more intuitive insight into its reporting potential.

First, Let’s Get You Set Up

Setting up your Tweet activity dashboard is incredibly easy – simply log into analytics.twitter.com with your account’s credentials and navigate to the top left panel to access metrics by Tweets, Followers or Twitter Cards performance.

Twitter Engagements: The Basics

Once inside the portal, you’ll see a breakdown of Tweet activity by Impressions (number of times your Tweet was viewed), Engagements and the Engagement Rate for each tweet and trend for those over time, to optimize. Engagements are measured by interaction and are tracked by the number of retweets, replies, follows, favourites and clicks anywhere on your Tweet (including hashtags, links, avatar, username and Tweet expansion).

How Are Your Tweets Resonating With Your Audience?

Clicking on ‘View Tweet details’ for a specific Tweet offers a granular view of the scale of engagement for that Tweet. How many times was it shared? What type of content receives the highest level of user interaction? How many actual follows were produced as a result?
Using this insight into engagement type and volume is invaluable when fine tuning your social marketing and content strategy, but it’s just skimming the surface of what the platform has to offer.

Stay tuned for part II of this series to learn more about audience segmentation, analyzing trends in overall engagement and more.