Scotiabank Releases Two Brand New Credit Cards via a Partnership with GM

Scotiabank Partners With GM, Releases Two New Credit Cards

By | Affiliate Program, Network, Promotions | No Comments

Canadians Love to Drive

If you’re a Canadian who’s enthusiastic about automobiles and all things cars, it’s your lucky day – Scotiabank has just introduced two brand new credit cards that might pique your curiosity. In light of a recent partnership with General Motors, the latest editions to Scotiabank’s robust portfolio are designed to reward spending with car-related perks and special offerings. At a glance, those who register for a GM-branded Scotiabank credit card will receive 5% in GM earnings on the first $5,000 spent annually. Affiliates, pay attention – new promotional opportunities await you!

Market Opportunities

At present, the Canadian marketplace is devoid of a strong credit card option that directly benefits the automotive community, thus Scotiabank is aiming to tap into Canada’s unique car culture. The two new credit cards are available in both a premium and no-fee option, with the former dawning Scotia’s much-celebrated Infinite brand. In the spirit of Scotiabank’s other credit options, both cards are also equipped with a number of travel-oriented insurance benefits.

Rewards Program

Points accumulated through the GM® VISA* or GM® VISA* Infinite can be put towards purchasing one of General Motors’ many brands of cars, like Cadillac, Chevrolet or GMC to name a few. Otherwise, if leasing is more your thing, points can be used for making a down payment. Registering for either card will ensure that any interested party can procure a GM-brand motor vehicle a lot quicker, as the rewards scheme established by Scotiabank is decidedly powerful, not to mention competitive –  most Canadian rewards programs offer anywhere from 1 – 2%.

If you’d like to learn more about Scotia’s new GM co-branded credit cards, click on either link provided earlier. We believe that these cards have huge potential, particularly for our active affiliates that are already promoting Scotiabank products. Exciting times ahead, people!

Vroom vroom!

Are you a self-proclaimed motorhead who is thrilled about Scotia’s new cards? Let us know in the comments below!

Our New Website: It’s Here!

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Welcome to our new website!

After lots of hard work and dedication, Share Results is thrilled to make an exciting announcement: the roll-out of a whole new look and feel to our website! We’ve revamped it all, engineering an uncluttered, more interactive browser-journey, enhanced with rich content grouped under three sections: who we are, what we do, and of course, tips, tools and resources we hope to share with you. The result: a fluid, cross-platform responsive interface with streamlined navigation, improved functionality and a more you-centric approach.

We hope you enjoy our new look. As always, if you have any questions, comments or concerns, please feel free to send them our way. Welcome to our new website. Happy Browsing!

Recap of Affiliate Summit West 2015

By | Digital Marketing, Network, Online Marketing Ideas | No Comments

Affiliate Summit West 2015The Share Results team is back in Montreal after a whirlwind of a trip to Las Vegas for ASW15 last week. Nicole and Rebeca from the Share Results team attended the show to network, meet with clients and affiliates and bring home some important industry insights to share with the team. This year’s summit was held at the Paris Hotel and had the largest turnout to date with over 6000 attendees!

The team kicked off the conference at the Sunday Meet Market on January 18th (an absolutely must while attending the show) then attended a few informative seminars, meet with lots old and new contacts and squeezed in a few nightly networking parties (thanks Swagbucks and BankRate!)

This year’s keynote speakers were nothing short of inspirational. A heartwarming speech was given by Chad Hymas highlighting that anything is possible given the right perspective. While Noah Kagan won over the crowd by giving all attendees 10 dollars to buy the person sitting next to them a gift. The goal here was to highlight the important of making a personal connection while networking.

The conference as a whole was a great success. We were happy to be able to reconnect with partners, publishers, clients and colleagues. A big thank you to Shawn Collin and Missy Ward for another excellent Affiliate Summit!! We’re looking forward to getting in touch with everyone we met and working with you in 2015!Can’t wait to see you all again in New York for ASE15!

Scotiabank Credit Card Affiliate Program: New U.S. Dollar Card Launched!

By | Affiliate Program, Network, Online Marketing Ideas, Promotions | No Comments

Share Results and Scotiabank are excited to announce the newest offer available for affiliates to promote through the Scotiabank Credit Card affiliate program:

Scotiabank® U.S. Dollar VISA* Scotiabank U.S. Dollar Card_credit card affiliate program


No US $ Currency Conversion Fee: Make purchases online or in-store in US $ directly, eliminating costly foreign currency conversion fees and exchange rate fluctuations.

Purchase Security & Extended Warranty Protection: Enjoy a maximum lifetime liability of $60,000; charge the full cost of any personal items to your U.S. Dollar card and enjoy automatic insurance against loss, theft or damage for up to 90 days from the date of purchase. Extended warranty coverage also doubles the manufacturer’s warranty by up to one additional year.

No Annual Fee for Supplementary Cards: Extend your Scotiabank U.S. Dollar VISA benefits to family members without any additional cost.

Instant Cash Advances: Enjoy instant cash advances at over 1 million VISA/PLUS ABMs worldwide. Alternatively, card members can link their Scotiabank U.S. Dollar VISA account with their ScotiaCard for easy access.

Who It Targets

Mass market, online/cross-border shoppers and travelers.


Earn $100 CPA per lead approved!


Promoting Scotiabank® U.S. Dollar VISA*

Affiliates who have travel or rewards-related content or would like to discuss a way to promote this exciting new offer can contact us here.

If you are not currently an affiliate on the Share Results Network and would like to sign up to the Scotiabank Credit Card Affiliate Program, please click here.

Affiliate Marketing Tips for the Holidays

By | Affiliate Program, Digital Marketing, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

marketing tips for the holidays

With the holidays right around the corner, and scores of festive promotions already underway, many newbie affiliates might find that they’re scrambling to put together a strategy to capitalize on the year’s most exciting season. Here are a few tricks of the trade to help you get ahead of the competition:


An important first step in monetizing your site traffic over the holidays is to invest in some solid keyword research. Although promoting the right merchandise can go a long way towards ensuring you are able to make the most of this lucrative earning opportunity, optimizing your content to rank well for every product you sell in time to make a difference simply isn’t viable. Instead, prioritize. Once you have a better idea of which offers would best tie into the theme of the season, begin by brainstorming a list of popular holiday search terms. As a general rule of thumb, long-tail keywords work best in terms of targeting traffic and boosting conversions. For an added differentiator, you could try including less generic terms that are more gift or offer-specific; you could even consider optimizing content to include recipient-focused search terms (think: ‘Top 10 Xmas Gifts for Mom’).

Create a Sense of Urgency

With the competition for online shopping especially fierce this time of year, it’s easy to get lost in the mix. A great way of keeping your site out of the clutter is by offering special coupons, holiday bonus codes, free shipping, or other types of incentives geared at encouraging engagement.  Use time-sensitive offers to create a sense of urgency around promotions. List final shipping and delivery dates to remind your audience that the window for last-minute online gift purchases is limited.

Amp Up Your Social Media Efforts

Develop a timeframe of promotions to follow. Post frequently and with original content to boost your chances of getting ranked for a larger variety of search terms. Ask questions, organize polls, and most importantly, get festive! Think themed profiles, holiday hashtags, exclusive contests and giveaways, ‘Top 10’ lists, etc.


With smart phones and tablets forming an increasingly critical part of the online shopping experience, it goes without saying that by neglecting to accommodate these types of users, affiliates are missing out on a large chunk of potential revenue. Be prepared – ensure that your site is mobile-optimized. If possible, work on enriching and simplifying the purchase experience through a faster checkout process, shopping cart or wish list function and remember to outline return/exchange policies and estimated shipping and delivery dates.

What will you being doing to optimize your site for the holiday season? Have any marketing tips for the holidays to share? Let us know in the comments section below.

Here’s Probably Why Your Affiliate Application Was Declined

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thumbs_down_declined affiliate applicationIt can be incredibly frustrating as an affiliate to pour hours into developing a website, discover a niche that’s of interest, and subscribe to a merchant’s program only to have your application flatly declined. In case you received a blanket email outlining said rejection and wanted to know more, here are some of the top reasons for declined applications:

Invalid or Misleading URLs

Your domain is arguably the most crucial component in evaluating your affiliate application. Mistakenly including an extra http://, forgetting to add the domain extension (.com, .org), or even manipulating an existing website URL ( is surprisingly common. Listing a misspelled or already inexistent or outdated website that re-directs to an error page is never the first thing you want an affiliate manager to see and, in some cases, may be cause for immediate decline, especially where their requests for clarification go unanswered.

The Case of the Disappearing Affiliate

This brings up another frequent cause for decline: lack of affiliate response. Often, when an affiliate manager reaches out for more information and receives no response or clarification within at least 72 hours from said affiliate, it leads to decline. Forgetting to include a valid point of contact or an evident lack of transparency in the form of mismatched or privately listed information are also considered community faux pas.

Poor Site Design

Websites that feature nothing but banners and text links, fire numerous pop-ups or warning messages when a visitor attempts to close the browser tab, or that provide no or limited value to their users may call an affiliate’s credibility into question. Likewise, content heavily focused on promoting ‘get rich quick schemes’ or which features questionable or unprofessional material are also a top reason for decline.

Copied Content

Speaking of content, large chunks of information that abruptly shift focus from one topic to the next or that blatantly stands out in either style or placement are also cause for concern. Often, an affiliate manager will lift a paragraph or two from an affiliate’s site and run a quick Google search to assess whether any questionable content has been scraped off another website. Any signs of copied content usually leads to an automatic decline.

Other Mistakes to Avoid:

  • Irrelevant niche or website category that misaligns with the program you intend to promote.
  • Submitting several applications with duplicate contact information (or slight modifications) for a single website.
  • Disregard for a merchant’s terms and conditions to promote, or the absence of a visible privacy policy or affiliate disclosure on site.

New Offer: Earn Up To 30,000 Travel Rewards Points With Scotiabank AMEX Cards

By | Affiliate Program, Network, Online Marketing Ideas, Promotions | No Comments
Scotiabank®* American Express® Card Suite_travel rewards

With its accelerated points-earning potential and flexibility of redemption, the Scotiabank®* American Express® card suite is designed to excite the travel enthusiast in all of us.

Share Results and Scotiabank are excited to announce an exciting new offer available for affiliates to promote through the Scotiabank®* American Express® card suite!

Now, first-time applicants can jumpstart their travel plans with 30,000 Scotia Rewards bonus points (that’s $300 in travel) with their first purchase when they sign-up for a Scotiabank AMEX Gold card before October 31, 2014. And with some of the richest rewards rates in Canada, card-members earn additional 2/4 points on every $1 spent on gas, groceries, dining and entertainment. 

Scotiabank®* Gold American Express® Card

The Perks

Special Sign-Up Bonus:  Kick-start your travel plans with 30,000 Scotia Rewards bonus points (worth $300 in travel) on your first purchase when you sign-up before October 31, 2014.

Accelerated Points-Earning Potential: Earn Scotia Rewards points 4 times faster for every $1 spent on gas, groceries, dining and entertainment. Receive one bonus point per $1 spent on all other eligible purchases.

Flexible Point Redemption: Card-holders benefit from an unrestricted redemption system that includes comprehensive trip coverage (including taxes and surcharges!) and the option to split the costs of your trip between redeemable points and additional charges to your card – which earns you even more points! When booking travel arrangements outside of Scotia Rewards’ travel agency, any points earned can also be redeemed online after purchase.

Exclusive Access to Travel Benefits: Available 24/7, the Scotia Rewards Travel Service is ready to assist with everything you need, from booking trips to managing dining and entertainment reservations and beyond. Card-members also benefit from discounted Priority Lounge access through a special membership fee of only $65 USD (and $27 USD per lounge visit), and from Scotia Rewards’ Low Price Airfare Alerts that monitor your itinerary daily in case a lower-priced ticket becomes available. Other travel privileges include reduced rates on car rentals and special vacation packages, as well as special luxury hotel and cruise amenities.

Comprehensive Travel Insurance: This includes coverage in case of trip interruption/cancellation, lost or delayed baggage, car rental-related damage, and in the case of theft of any personal items if your room is broken into. Primary card members, their accompanying spouse and any dependent children will also receive emergency medical insurance for up to 25 consecutive days of travel.

Who Should Apply?

Travel enthusiasts who frequently spend on gas, groceries or entertainment and/or like to dine-out often will likely benefit the most from this card. Typical card-holders are mature, have higher incomes, and understand the value of the $99 annual fee. They also like to splurge on premium travel and merchandise.


Scotiabank®* American Express® Card

How It Compares

The Scotiabank®* American Express® card serves up similar benefits to the premium Gold card with a lower annual fee.

With an annual fee of only $39, card-holders earn reward points 2 times faster for every $1 spent on gas, groceries, dining and entertainment and receive one bonus point per $1 spent on all other eligible purchases. They also enjoy comprehensive travel insurance including emergency medical for up to 8 consecutive days, as well as reduced rates on vacation and cruise bundles and special amenities on hotel, car and other travel-related bookings.

The sign up bonus of 5,000 bonus points equals $50 in travel.

Who Should Apply?

Targeted more towards the mass Canadian market, this card offers many of the perks of its Gold counterpart at a lower annual fee of only $39. Thrifty spenders looking for a quick way to save on their next vacation without cutting too many corners would find this card ideal.


Promoting Scotiabank®* American Express®

Affiliates who have travel or rewards-related content or would like to discuss a way to promote this exciting new offer can contact us here.

If you are not currently an affiliate on the Share Results Network and would like to sign up to the Scotiabank Credit Card Affiliate Program, please click here.

Canada’s Anti-Spam Legislation (CASL): Are You Compliant?

By | Affiliate Program, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

You’ve probably heard that Canada’s new Anti-Spam Legislation (CASL), one of the toughest in the world, took effect as of July 1, 2014.

Once you’ve obtained recipient-consent and familiarized yourself with any areas that may be subject to CASL scrutiny, we thought we’d help you dot the i’s and cross the t’s of CASL compliance as we continue our affiliate checklist below:

Have I Obtained Implied or Express Consent?

Ideally, in a post-CASL world, an organization would have to obtain express consent from its full list of database-subscribers to be fully CASL-compliant. This would entail collecting solid evidence that each intended recipient explicitly granted sender-permission (electronically, in writing or verbally with documentation). Consent obtained on the sly through automatic opt-in checkboxes, or through forms without a clear double opt-in feature (confirmation email with a link people must click on to subscribe) will likewise be subject to scrutiny under CASL’s guidelines.

Fortunately, the new legislation has defined a special transitional period that grants organizations a 3-year window for communicating with customers from whom they have obtained ‘implied consent’, provided, of course,  that they at no point asked to be unsubscribed, and that the consent was acquired before July 1, 2014 (when CASL comes into effect).

Do I Have A Working Unsubscribe Mechanism?

For consent to be valid under CASL, a recipient must retain the right to withdraw their consent at any time should they choose to do so. All outgoing messages should therefore include a working unsubscribe mechanism that not only makes this clear but may be followed through with minimal effort on behalf of the receiver. Unsubscribe mechanisms must also be functional for a minimum of 60 days after a message is sent, and unsubscribe requests be processed within 10 days of recipient-submittal.


CASL will be coming down hard on all unrestricted commercial communication, so if you’re planning on sending any emails or text messages to Canadian consumers, you’d better make sure you have their express consent to do so because the penalties are severe. Violators of the law will be liable for up to $1 million in fines for individuals and $10 million for companies.

Canada’s Anti-Spam Legislation (CASL): The Fine Print

Don’t be fooled by its name – CASL has broader implications that could affect even those companies who’ve been abiding by best-practice policies for years. And violators may not even need to be located in Canada – so long as they have Canadian recipients – to be prosecuted.  Additionally, any requests for consent must clearly state directions for opt-out in case a recipient would like their consent withdrawn in the future.

Read more about Canada’s Anti-Spam Legislation here.

Disclaimer: The above does not constitute legal advice.  Please consult your legal representatives for any guidance with regard to compliance with CASL or obtaining permission to conduct business in Canada or any other jurisdiction.   This information is not intended to be relied on.  Share Results is absolved of any responsibility for your failure to properly comply with the Canadian Anti-Spam Legislation or any other related legislation in Canada or elsewhere.

Canada’s Anti-Spam Legislation (CASL): What You Need To Know

By | Affiliate Program, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

As of July 1, 2014, Canada’s Anti-Spam Legislation (CASL), a new law targeting all forms of commercial electronic communication has taken effect. Drafted with the purpose of protecting Canadians from spyware, phishing attempts, identity theft and other harmful e-practices, acquiring receiver-consent is at the heart of the new law.

As we, at Share Results, have had to re-organize ourselves, we thought we’d put together a quick checklist to help affiliates determine whether their current promotional projects are CASL-compliant.

Does CASL Apply To My Outgoing Messages?

Any forms of Commercial Electronic Messages –delivered with the intent of eliciting commercial activity – will be subject to CASL’s guidelines.

Are Any Of My Communications CASL-Exempt?

Communications sent or received from a personal address (email, phone or social media account), or to a recipient with whom the sender has a personal or familial relationship will not be punishable under the new law. Other noteworthy exemptions include:

– Messages sent or received through social media platforms (provided an unsubscribe function is easily accessible).

– A reply to an inquiry or request initiated by the intended recipient.

– Business communications between employees of an organization and representatives of another (B2B messages).

Where Would CASL Apply?

A good place to begin would be identifying any CASL-prone areas. This should include any existing mailing or subscription lists, sign-up forms, customer databases and system-generated auto-messages (including welcoming/confirmation emails, etc.).

Are Requests to Obtain Consent CASL-Compliant?

Once you’ve been able to pinpoint where CASL can have an impact, it’s important to start working towards obtaining recipient-consent.  For consent to be valid under the law, any outgoing messages must clearly state their intent, as well as the name of the individual or organization responsible for their communication. Note that when obtaining consent, it must be through a conscious action by the recipient.  Any pre-checked subscription boxes or re-confirmation messages will be regarded as falling outside of CASL guidelines.

Read more about Canada’s Anti-Spam Legislation here.

Disclaimer: The above does not constitute legal advice.  Please consult your legal representatives for any guidance with regard to compliance with CASL or obtaining permission to conduct business in Canada or any other jurisdiction.   This information is not intended to be relied on.  Share Results is absolved of any responsibility for your failure to properly comply with the Canadian Anti-Spam Legislation or any other related legislation in Canada or elsewhere.

Banque Scotia: Créatifs francophones

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Banque Scotia et Share Results sont heureux de vous présenter l’addition des créatifs francophones pour le programme d’affiliation carte de crédit de la Banque Scotia sur le réseau Share Results!

Non seulement les affiliés ont maintenant la possibilité de promouvoir à travers une plus grande variété de matériel marketing (bannières, images de cartes, etc), ils seront également en mesure de cibler un plus grand nombre de nouveaux demandeurs de cartes.

Learn_VISA_300x250_FR_Créatifs francophones
Comme si cela n’est pas assez incitatif, tous les affiliés qui font la promotion à travers le programme de la Banque Scotia sont éligibles à notre nouveau bonus d’été pour cette année! Le plus de demandeurs de cartes de crédit qui sont approuvés, plus le pourcentage appliqués à toutes les commissions gagnées dans un mois donné augmentera! Pour en savoir plus sur cette nouvelle promotion d’affiliation cliquer ICI.

Si vous êtes un affilié de la Banque Scotia sur le réseau Share Results et vous souhaitez en savoir plus sur le matériel de marketing créatif francophone ou autres matériels disponibles, s’il vous plaît, veuillez contacter l’équipe d’affiliation de la Banque Scotia à Share Results. Si vous pensez joindre le programme, s’il vous plaît contactez-nous ou visitez notre page fait en partenariat.

® Marque déposée de La Banque Scotia.