Program Optimisation

Part One: Smart, Data-Driven Campaigns with Share Results

By | Affiliate Program, Affiliate Tracking Software, Miscellaneous, Program Optimisation | No Comments

Financial industry marketers have long known that data-driven strategy can have a huge impact on their campaign’s success. But some companies lack the tools to analyze the high-volume of information available, such as real-time user activity and trends, and to make strategic refinements on the fly. How well are you using data?

Death by Manual Spreadsheets

Some financial businesses rely on manual reporting — spreadsheets that are passed around to gather data from various, ongoing campaigns. Once compiled, they are reviewed by the team and leadership. This method is slow and doesn’t allow for in-the-moment changes that could lead to increased success. Plus, the man-hours used to create such a document could be better spent.

When a financial institution is running an affiliate program, the process is even more time-consuming. Often, the affiliate has to wait for the company to send a monthly spreadsheet detailing acquisition results (often with very basic information and manually created), before they can analyze campaign performance. Basically, the campaign runs in the dark.

To sum up, manually-created tracking spreadsheets are:

  • Time consuming
  • Labor intensive
  • Lacking access to real-time insights

Premier Reporting Tools For High-Performing Campaigns 

Ready for a real data solution? A best-in-class reporting tool cuts out the time to manually compile this information and delivers a full-view of all running campaigns in the moment. And that’s exactly what the ShareResults software offers.

Earnings Report

Earnings Report: In the robust ShareResults software, a merchant or financial industry marketer can easily drill down to specific metrics, including click-through, approved transactions and commission information.

Easy to use and customizable, this robust software reports real-time data and can compile a myriad of reports which you can email with one click — making those paper spreadsheets a thing of the past.

The customizable dashboard keeps things organized and easy to use.  It also allows users to manage multiple affiliate campaigns, with important data at-a-glance. It can be set up with an unlimited number of custom commission plans, multiple products and creative images. It also includes a paperless payment system for affiliates with monthly invoicing, balance statements and more.

Stay tuned for part 2!

Affiliate Marketing Commissions – A Quick Take

By | Affiliate Program, Program Optimisation | No Comments

New to Affiliate Marketing? The performance-based commission structure may seem a bit daunting, as well as desirable. What are the different models available, what are the most popular and how do they get tracked?

The Shared Results management team will work with you to decide which commission model works best for your goals and industry.

Let’s quickly go over some of the common affiliate marketing commission terms.

First, there’s Cost Per Action (CPA) which pays commission for a defined action, such as email signup, website registration or an opt-in to a specific program. This is similar to Pay Per Sale (PPS) which is the most common affiliate commission structure and Revenue Sharing, a percentage of the total amount of sales.

There’s also Cost Per Lead (CPL) which differs slightly from CPA as it is a commission earned for the referral of contact information of an interested, prospective customer.

Commission rates can be either tiered, flat or percentage rates calculated from the number of sales or revenue generated. In addition, special rewards or bonus incentives can be created for affiliates who perform well.

CPC or Cost Per Click was once common, but with the increased sophistication of tracking tools that can follow a user from an Affiliate Network onto your website and through your conversion funnel, this model is best left for paid search and display ads.

Here’s a simple example: Ace Bank wants to attract more clients to their Savings Account (acquisitions), and works with Shared Results to support this marketing effort. They choose the most common model, a flat Cost Per Action (CPA) commission structure, with the “action” defined as a “new client account”.

The Shared Results team partners Ace Bank with its financial industry affiliate network and helps put together the campaigns and tracking. The software is then able to track a lead through the network, to the Ace Bank website and their New Savings Account sign-up funnel. Once a new account has been approved, Ace Bank pays the affiliate the agreed upon CPA commission.

Ace Bank is able to see all data on their Shared Result’s dashboard, can control commission amounts, and time periods offered. Special bonus incentives and exclusive CPA amounts can also be created for affiliates who perform well.

In this very simple example, you can see how Ace Bank is only paying a commission for real results — new accounts. This performance-based commission structure is what gives Affiliate Marketing its unique edge and clear return on investment.

Contact the Shared Results team if you’d like to learn more or request a demo.

Unwrapping Boxing Day Sales Creep: Holiday Shopping Trends to Watch Out For

By | Affiliate Program, Online Marketing Ideas, Program Optimisation, Promotions | 5 Comments

Boxing DayWith the holiday season already well under way, affiliates and merchants have likely begun planning their marketing campaigns, prepping their products and customizing their sites in an effort to take advantage of the year’s most profitable season. And while strategizing ways to maximize your marketing activities leading up to this timeframe is a great way to boost ROI, traffic and commissions, it’s important to realize that it’s not taking the whole picture into account. Understanding consumers’ behavior around this time is also key in terms of boosting performance.

Every year, countless numbers of Boxing Day aficionados fearlessly brave the Canadian winter, standing in queues for hours on end, dawdling through pushy crowds in the wee hours of the morning, all in hot pursuit of the greatest bargain. Traditional lineups aside, a growing number of Canadian shoppers have begun flocking to the internet from the comfort of their homes, as the store window becomes increasingly digital. Here’s some noteworthy trends to keep in mind this holiday season:

Boxing Day Sales Creep

If the past few years are any indication, Boxing Day’s most ardent deal hunters begin scouring the internet in search of the greatest finds well in advance. Many retailers have taken note, extending their dates for post-Christmas sales, with some even morphing Boxing Day into Boxing Week, to leverage the accompanying ‘sales creep’.

Takeaway: Start early. It’s no secret why some of the biggest retailers opened up their virtual doors touting boxing-day deals as early as Christmas Eve of last year.

Selfish Santas on the Rise released an insightful report that touched on some seasonal shopping trends amongst Canadian consumers. They estimated as many as 8 out of 10 of those surveyed planned to treat themselves to gifts they wished they received this holiday season – about 49% of these shoppers were waiting for Boxing Day/Week, as they felt it offered the greatest deals; they also planned to spend an average of over $200 on themselves.

Takeaway: Brainstorm incentives offering savvy savings or rewards to create some buzz around your offers. Think two-for-one specials, free shipping on gift purchases, etc.

The Multi-Screen Approach

With millennials driving a significant portion of online sales, mobile shopping is steadily on the rise. While this isn’t particularly revealing in itself, interestingly, mobile didn’t necessarily replace in-store shopping, but rather, enhanced the purchase process. One study revealed that shoppers were found to shop across channels (smartphone to store), as well as devices (tablet to PC), starting to research a product on one device and completing the actual purchase on another.

Takeaway: Embrace mobile – this can’t be stressed enough. Encourage your site visitors to bookmark or in some way reserve the products they plan to buy. Minimize shopping cart abandonment by putting a multi-screen strategy in place to ensure you’re meeting the full expectations of potential customers throughout the complete purchase process.

Ratings & Reviews Are Big Influencers

It goes without saying that shoppers today are savvier than ever before. When they walk into a store or stumble across a website, they are mindful; well informed about what products to buy, how these compare across brands and which retailers offer the best deals on said product. This is especially true around the holiday season, when shoppers tend the most to rely heavily on consumer feedback to guide their purchase decisions. This is important, especially given that a majority of holiday shoppers aren’t particularly brand loyal; some don’t even have a specific product or brand in mind ahead of purchase.

Takeaway: Take advantage of the opportunity this spells out to keep your site visitors informed. Make it easier for potential customers to compare prices across multiple retailers – list products by price, brand, or some other comparable-across-the-board metric. Increase engagement by including a review or ratings section or a list of pros and cons for the best deals offered.

When the eggnog begins to wear off and you’re done recovering from the inevitable Xmas-induced haze of family gatherings, food comas and holiday cheer, what will you be doing to get your site ready for Boxing Day? Hit us up in the comments section below!



Affiliate Marketing Tips for the Holidays

By | Affiliate Program, Digital Marketing, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

marketing tips for the holidays

With the holidays right around the corner, and scores of festive promotions already underway, many newbie affiliates might find that they’re scrambling to put together a strategy to capitalize on the year’s most exciting season. Here are a few tricks of the trade to help you get ahead of the competition:


An important first step in monetizing your site traffic over the holidays is to invest in some solid keyword research. Although promoting the right merchandise can go a long way towards ensuring you are able to make the most of this lucrative earning opportunity, optimizing your content to rank well for every product you sell in time to make a difference simply isn’t viable. Instead, prioritize. Once you have a better idea of which offers would best tie into the theme of the season, begin by brainstorming a list of popular holiday search terms. As a general rule of thumb, long-tail keywords work best in terms of targeting traffic and boosting conversions. For an added differentiator, you could try including less generic terms that are more gift or offer-specific; you could even consider optimizing content to include recipient-focused search terms (think: ‘Top 10 Xmas Gifts for Mom’).

Create a Sense of Urgency

With the competition for online shopping especially fierce this time of year, it’s easy to get lost in the mix. A great way of keeping your site out of the clutter is by offering special coupons, holiday bonus codes, free shipping, or other types of incentives geared at encouraging engagement.  Use time-sensitive offers to create a sense of urgency around promotions. List final shipping and delivery dates to remind your audience that the window for last-minute online gift purchases is limited.

Amp Up Your Social Media Efforts

Develop a timeframe of promotions to follow. Post frequently and with original content to boost your chances of getting ranked for a larger variety of search terms. Ask questions, organize polls, and most importantly, get festive! Think themed profiles, holiday hashtags, exclusive contests and giveaways, ‘Top 10’ lists, etc.


With smart phones and tablets forming an increasingly critical part of the online shopping experience, it goes without saying that by neglecting to accommodate these types of users, affiliates are missing out on a large chunk of potential revenue. Be prepared – ensure that your site is mobile-optimized. If possible, work on enriching and simplifying the purchase experience through a faster checkout process, shopping cart or wish list function and remember to outline return/exchange policies and estimated shipping and delivery dates.

What will you being doing to optimize your site for the holiday season? Have any marketing tips for the holidays to share? Let us know in the comments section below.

Scotiabank Credit Cards Affiliate Program: Sign-Up Perks & Important Updates

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The Scotiabank Credit Cards affiliate program offers a total of 12 different credit cards to promote, targeting a diverse demographic of customers. Whether it’s travel, student, cash back, merchandise, entertainment rewards, a low interest rate or no annual fees, Scotiabank has a credit card to offer. Affiliates can promote all or selected credit cards that best align with their traffic demographics.

If you are interested in joining Scotiabank’s affiliate program, you should check out some of the important updates that have been announced, including revised sign up bonuses for most cards offered, with all changes effective November 1st, 2014.

Scotiabank Gold American Express

Premium Travel Card
Customers can earn travel rewards faster, and then use the Scotia Rewards points to book flights, hotels, holiday packages, cruises and more with no restrictions!
Special Sign-up Offer: 20,000 bonus points worth $200 in travel, eligibility for the 20,000 bonus points is based on $1,000 in net purchases in the first three months, plus first year annual fee waiver.

Scotia Momentum VISA Infinite

Premium Cash Back Credit Card
The Scotia Momentum VISA Infinite card rewards on your everyday spending with the most cash back of all Scotiabank credit cards.
Special Sign-up Offer: First year annual fee waiver, plus 1.99% intro rate on cash advances and balance transfers for the first 6 months



Entertainment, Rewards & Student Card
Cardholders can earn 1 SCENE point for every $1 they spend on credit card purchases and 5 SCENE points for every $1 they spend on SCENE VISA purchases at participating Cineplex Entertainment theatres or online at
Special Sign-up Offer: 2,000 SCENE points enough for 2 Free Movies

ScotiaHockey NHL VISA

Entertainment Rewards Card
Customers can choose their favourite team card and earn Use their ScotiaHockey Rewards points towards officially licensed NHL® merchandise and game tickets and VIP NHL event experiences
Special Sign-up Offer: 5,000 free ScotiaHockey Rewards bonus points on the first purchase.

If you would like to be part of the Scotiabank affiliate program and start promoting right away any of these cards or any of the other Scotiabank cards available; become a Scotiabank Affiliate by joining us here or contact the Scotiabank Affiliate Team for any questions about this program.

Canada’s Anti-Spam Legislation (CASL): Are You Compliant?

By | Affiliate Program, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

You’ve probably heard that Canada’s new Anti-Spam Legislation (CASL), one of the toughest in the world, took effect as of July 1, 2014.

Once you’ve obtained recipient-consent and familiarized yourself with any areas that may be subject to CASL scrutiny, we thought we’d help you dot the i’s and cross the t’s of CASL compliance as we continue our affiliate checklist below:

Have I Obtained Implied or Express Consent?

Ideally, in a post-CASL world, an organization would have to obtain express consent from its full list of database-subscribers to be fully CASL-compliant. This would entail collecting solid evidence that each intended recipient explicitly granted sender-permission (electronically, in writing or verbally with documentation). Consent obtained on the sly through automatic opt-in checkboxes, or through forms without a clear double opt-in feature (confirmation email with a link people must click on to subscribe) will likewise be subject to scrutiny under CASL’s guidelines.

Fortunately, the new legislation has defined a special transitional period that grants organizations a 3-year window for communicating with customers from whom they have obtained ‘implied consent’, provided, of course,  that they at no point asked to be unsubscribed, and that the consent was acquired before July 1, 2014 (when CASL comes into effect).

Do I Have A Working Unsubscribe Mechanism?

For consent to be valid under CASL, a recipient must retain the right to withdraw their consent at any time should they choose to do so. All outgoing messages should therefore include a working unsubscribe mechanism that not only makes this clear but may be followed through with minimal effort on behalf of the receiver. Unsubscribe mechanisms must also be functional for a minimum of 60 days after a message is sent, and unsubscribe requests be processed within 10 days of recipient-submittal.


CASL will be coming down hard on all unrestricted commercial communication, so if you’re planning on sending any emails or text messages to Canadian consumers, you’d better make sure you have their express consent to do so because the penalties are severe. Violators of the law will be liable for up to $1 million in fines for individuals and $10 million for companies.

Canada’s Anti-Spam Legislation (CASL): The Fine Print

Don’t be fooled by its name – CASL has broader implications that could affect even those companies who’ve been abiding by best-practice policies for years. And violators may not even need to be located in Canada – so long as they have Canadian recipients – to be prosecuted.  Additionally, any requests for consent must clearly state directions for opt-out in case a recipient would like their consent withdrawn in the future.

Read more about Canada’s Anti-Spam Legislation here.

Disclaimer: The above does not constitute legal advice.  Please consult your legal representatives for any guidance with regard to compliance with CASL or obtaining permission to conduct business in Canada or any other jurisdiction.   This information is not intended to be relied on.  Share Results is absolved of any responsibility for your failure to properly comply with the Canadian Anti-Spam Legislation or any other related legislation in Canada or elsewhere.

Canada’s Anti-Spam Legislation (CASL): What You Need To Know

By | Affiliate Program, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

As of July 1, 2014, Canada’s Anti-Spam Legislation (CASL), a new law targeting all forms of commercial electronic communication has taken effect. Drafted with the purpose of protecting Canadians from spyware, phishing attempts, identity theft and other harmful e-practices, acquiring receiver-consent is at the heart of the new law.

As we, at Share Results, have had to re-organize ourselves, we thought we’d put together a quick checklist to help affiliates determine whether their current promotional projects are CASL-compliant.

Does CASL Apply To My Outgoing Messages?

Any forms of Commercial Electronic Messages –delivered with the intent of eliciting commercial activity – will be subject to CASL’s guidelines.

Are Any Of My Communications CASL-Exempt?

Communications sent or received from a personal address (email, phone or social media account), or to a recipient with whom the sender has a personal or familial relationship will not be punishable under the new law. Other noteworthy exemptions include:

– Messages sent or received through social media platforms (provided an unsubscribe function is easily accessible).

– A reply to an inquiry or request initiated by the intended recipient.

– Business communications between employees of an organization and representatives of another (B2B messages).

Where Would CASL Apply?

A good place to begin would be identifying any CASL-prone areas. This should include any existing mailing or subscription lists, sign-up forms, customer databases and system-generated auto-messages (including welcoming/confirmation emails, etc.).

Are Requests to Obtain Consent CASL-Compliant?

Once you’ve been able to pinpoint where CASL can have an impact, it’s important to start working towards obtaining recipient-consent.  For consent to be valid under the law, any outgoing messages must clearly state their intent, as well as the name of the individual or organization responsible for their communication. Note that when obtaining consent, it must be through a conscious action by the recipient.  Any pre-checked subscription boxes or re-confirmation messages will be regarded as falling outside of CASL guidelines.

Read more about Canada’s Anti-Spam Legislation here.

Disclaimer: The above does not constitute legal advice.  Please consult your legal representatives for any guidance with regard to compliance with CASL or obtaining permission to conduct business in Canada or any other jurisdiction.   This information is not intended to be relied on.  Share Results is absolved of any responsibility for your failure to properly comply with the Canadian Anti-Spam Legislation or any other related legislation in Canada or elsewhere.

Scotiabank Summer Sizzler: Affiliate Bonuses & Card Updates

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Affiliate Bonus Tiers

Starting June 1st, all promoting affiliates will be eligible for a new tier-based bonus structure! Earn up to 25% more on your total monthly commission based on the number of monthly credit card applications approved by Scotiabank between June 1st and July 31st, 2014.


Bonus  %

10-29 approvals


30-49 approvals


More than 50


The greater the number of new credit card approvals referred, the higher the percentage for which you will be eligible for the affiliate bonus! Once you’ve reached a new tier, the percentage corresponding to that tier will be applied to all credit card registrations for the current month. So if 28 card applications are approved by Scotiabank, you would fall into the 10-29 approvals range, earning a bonus of 15% of your total commission.

*Note that the same percentage bonus applies to both fee and no-fee cards falling within a given tier.

SCENE® VISA* Card Promotion

Scotia Bank scene-visa

With no annual fee and a low point-redemption threshold, the Scotia SCENE VISA might just be the rewards card for summer.

The Perks

Special Summer Sign-Up Bonus: Now, new card applicants get 4,000 bonus points with their first SCENE purchase – that’s the equivalent of four free movies! Offer is valid from June 1, 2014 to October 31, 2014.

Easier Rewards: Every $1 spent on the card earns 5 points at any participating Cineplex Entertainment theatre and 1 point if purchases are made anywhere else. Remember to flash your SCENE membership card – free when you sign up for the SCENE VISA – when buying movie tickets and concession combos and treat yourself to even more redeemable points!

Faster Points Redemption: With the SCENE VISA, earning points is not only easy, it’s fun! From as low as 1,000 points, SCENE VISA members have access to a ton of entertainment rewards (movies, music, snack combos, etc.), redeemable gift cards and exclusive contests. With such a low redemption threshold, you won’t have to spend large amounts to treat yourself to free stuff.

No Annual Fee: No need to worry about the fine print, Scotia’s SCENE VISA card is absolutely fee-free! Increase your value per dollar spent by redeeming points for free movies – the higher the price of the movie ticket, the greater your returns.

Who’s it for?

The Scotia SCENE VISA is great for Canadian students, young professionals, movie-buffs and anyone who’s fee-sensitive and/or doesn’t like to carry a significant balance on their credit card. If you enjoy treating yourself often – and without running up a huge credit balance – then this is the card for you.


®Registered trademarks of The Bank of Nova Scotia..
* Visa Int./Lic. user The Bank of Nova Scotia

Scotiabank Credit Cards: New Competitive Payout!

By | Affiliate Program, Online Marketing Ideas, Program Optimisation, Promotions | No Comments


Spring Comes With Great News: New Permanent CPA Payout!

After the success of the promotional CPA run from November 2013 to March 2014, Scotiabank is continuing with this payout as a permanent commission model for all affiliates! As of April 1st 2014, the newer, more competitive payout will be as following:

  • $100 for each approved credit card application with a customer paid annual fee
  • $75 for each approved credit card application without a customer paid annual fee

Scotiabank is proud to offer a competitive payout commission to their affiliates. Under this new model, Scotiabank cards rank highly for eager publishers. There has been a significant increase in the number of credit card applications generated from affiliates who have been giving special attention to these Canadian cards.


How Do You Know If Scotiabank Credit Cards Are Right For Your Site?

The Bank of Nova Scotia offers 13 different credit cards. Their wide range of credit cards target a variety of different audiences including people looking for premium cards, low-fee or no-fee cards, travel cards, cash back cards, student cards or rewards credit cards. Most of the cards offered by the Scotiabank Affiliate Program have special perks or sign-up bonuses for cardholders which creates a great incentive to open a new account with Scotiabank.

The Scotiabank Affiliate Program is an exclusive program of the Share Results Affiliate Network, and is targeted to publishers with Canadian traffic. Scotiabank credit cards are perfect for different type of publishers’ websites including Credit card comparison, financial product reviews, student, travel, cash back, daily deals and incentive sites. If you have not yet joined the Scotiabank Credit Card affiliate program, Share Results encourages you to sign-up now and take advantage of these improvements.

Check out the details for the Scotiabank Credit Card Affiliate Program

Please contact our Scotiabank Affiliate Team at

®Registered trademarks of The Bank of Nova Scotia.
* Visa Int./Lic. user The Bank of Nova Scotia




Mobile-Friendly Scotiabank Credit Card Landing Pages

By | Affiliate Program, Digital Marketing, Program Optimisation | One Comment


Now affiliates can create marketing campaigns for the mobile space!

Scotiabank has been working to optimize their credit card application forms to make them device responsive (mobile friendly) with improved customer experience on iPhones, Androids and other mobile devices. With the exception of the SCENE® VISA* card, all landing pages and online applications are now mobile-friendly! Scotiabank is working to optimize the SCENE® VISA* forms as well and they will soon be ready.

What Is A Mobile-Friendly Landing Page?

Browsing the Web from a mobile device is often a frustrating experience. A mobile-friendly landing page offers a better experience for the customer. The page displays correctly on hand-held devices such as smartphones and tablets. The following are the key properties of a mobile-friendly website or landing page:

Design and Layout: Mobile-friendly landing pages are specially designed for hand-held devices. Text and images are scaled to fit the screen and there is minimal scrolling making it is easier to navigate.

Accessibility and Connectivity: Mobile-friendly sites are designed for optimal download speed. They also can be accessed at anytime from anywhere, allowing the customer to connect on-the-go.

How Will Mobile-Friendly Landing Pages Help To Increase Opportunities For Affiliates?

On-website advertising and links: There is a good chance that users would be referred from your website to the landing page, on a hand-held device. A mobile-friendly landing page will help to ensure the customer does not abandon the application.

Apps Advertising and links: If you have an app for your site or you buy ads on mobile applications to promote Scotiabank as an affiliate, you will need to link to a mobile responsive landing page.

Email: Nowadays, more people than ever read their email on hand-held devices. If you are sending promotional emails that could likely be received on mobile devices, you want to make sure those visitors are presented with a mobile-friendly landing page.

The Scotiabank Affiliate Program

If you haven’t yet joined the Scotiabank Credit Card affiliate program, Share Results encourages you to sign up now and take advantage of these improvements.

Scotiabank is one of North America`s premier financial institutions and Canada`s most international bank. It offers a wide range of VISA and American Express credit cards to suit a variety of customer needs, including flexible rewards programs and attractive special offers for new credit card customers.

Check out the details for the Scotiabank Credit Card Affiliate Program here.

Please contact our Scotiabank Affiliate Team at


®Registered trademarks of The Bank of Nova Scotia.
* Visa Int./Lic. user The Bank of Nova Scotia