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international performance marketing awards 2018

Share Results shortlisted in the International Performance Marketing Awards 2018

By | Affiliate Program, Network, Program Optimisation, Promotions | No Comments

We are happy to announce that Share Results has been shortlisted in the International Performance Marketing Awards 2018. Our team is honored to be recognized by other leaders in our industry for the work we do for financial institutions.

If you are unfamiliar with the International Performance Marketing Awards, it’s an annual award ceremony which showcases outstanding works achieved around the globe. Awards are open to advertisers, publishers, media owners, agencies, networks, startups, technology providers or individuals in the performance marketing sector. Now, in its 12th year, the leading international award ceremony is a gathering of industry professionals held in London.

The awards show holds different categories such as Best Full-Service Affiliate Network, Best SaaS Platform, Best CPA Network, Best Performance Marketing Technology, Best Performance Marketing Agency, Industry Choice of Network, Industry Choice of Technology, Industry Choice of Agency, and more. Entries are collected and shortlisted earlier in the year by an independent international judging panel of carefully selected individuals who score and vote based on criteria from each category.

Due to our highly successful campaign with ScotiaBank, in December 2017, Share Results has been shortlisted as a finalist in the USA (and Canada): Best Performance Marketing Campaign or Strategy category. To qualify as a top performer, campaigns must demonstrate the use of data, creativity and innovation, feasibility, smart execution, effectiveness and ROI.

Our nomination was the result of our partnership with ScotiaBank, who we ran an exclusive campaign with to drive the digital sales growth of their credit card products. Utilising comprehensive data and historical trends from the Share Results’ platform and the expertise of the affiliate team, this campaign was designed to engage both the customer and publisher and yield a lucrative ROI.  The campaign offered customers an improved sign-up experience, while motivating affiliates to capitalize on improved performance. A major part of the success of the campaign is attributed to the creative combination of channels, offers and applications Share Results implemented.

Developing a strong affiliate marketing strategy with set goals allowed us to execute a successful campaign. The campaign results exceeded expectations and surpassed the acquisition target set for the products by 111.08%. It was a major success and December’s total approval volumes were 95.01% greater than the year-to-date program average. Traffic and conversion rates also increased significantly, meeting the set objectives.

This campaign really demonstrated that having a marketing strategy for your affiliate program can really enable you to be competitive among other brands, know where your customers are, and align you with the overall marketing goals. Read more about the pillars of affiliate marketing strategy to optimize your results.

We are excited to be selected as one of the finalists and we look forward to the unveiling of the winner. In the rapidly evolving world of affiliate marketing, Share Results consistently looks for ways to push affiliate marketing to new levels.

“With over 400 industry professionals attending the award ceremony, celebrating innovation, creativity, and success, Share Results is honoured to showcase our year of efforts and support the industry of affiliate and performance marketing.”

  • Alana Levine, COO, Share Results

The winners were recently announced and included for example winner Shoptimised as Best SaaS Platform,  in what judges called “a genius idea”. “Shoptimised SaaS platform enabled retailers, brands and agencies to fully optimise Google’s Product Feeds, cutting out the assistance of clients or developers”.  We were honored to be judged against such high calibre affiliate networks and programs.

Pillars of Affiliate Marketing Strategy: 4 Key strategies for a successful affiliate marketing program

By | Affiliate Program, Digital Marketing, Miscellaneous, Network, Promotions | No Comments

Have you thought about launching an affiliate marketing program for your financial services company but aren’t sure how to get started? We hear you. Launching an affiliate marketing program can seem daunting— but it doesn’t have to be.

To prove it we’ve put together:

  • Tips on what to do before you pilot your plan
  • 4 key strategies for making it work

Alignment & Focus

According to eMarketer affiliate marketing is forecasted to have a 62% increase in US retail spending between 2015 and 2020. In fact, affiliate marketing’s scalability and measurability are part of what make is so attractive (and effective).

But, before piloting your plan you need to make sure the target end results align with your defined business goals. Start by asking the right questions. Smart Insights’ interview with author Geno Prussokov nicely summarizes the top 5 questions to ask when crafting your affiliate strategy:

  1. What is the primary end consumer action (sale, lead, subscription, etc.) that you want to facilitate through affiliates?
  2. What types of affiliate marketers are you most interested in recruiting?
  3. Who will manage your affiliate program?
  4. What key performance indicators will you use to measure your campaign performance?
  5. How will your affiliate program become (and stay) attractive and competitive through commission arrangements and other incentives?

Now, consider your affiliate channel—instead of viewing it as competition for the same market with your other marketing channels, focus your strategy on increasing the size of a new market using a performance-partnership model. Or, as Robert Glazer describes it in his article on Entrepreneur:

“Rather than compete for bigger slices of the pie, the affiliate marketing model requires both sides to work toward increasing the size of the pie as a whole and allowing many options for customization.”

4 Key Strategies

Once you establish business alignment and areas of focus you’ll have the groundwork for planning your affiliate marketing strategy.

Use these 4 key strategies to optimize your results:

  1. Measure real time performance now where your customers are
  • Know where your customers are coming from. Tracking which sites are generating traffic and customers, and which aren’t proves the ROI of your marketing spend. With ShareResults you can customize the integration of the reporting from an affiliate to you—so you can analyze data the way that makes sense for your business
  • Know which affiliate campaign and tactics are performing to see what affiliates are doing to drive performance
  • Be responsive to affiliates and their marketing needs to ensure results through regular account management
  1. Recruit quality affiliates who align with your target market and target audience
  • Leverage the affiliates’ audience to promote your product. For example, the affiliates’ website could provide value through comparison tools, content insights, and 3rd party reviews to create a following. This following and established trust with the audience can resonate with your product/service enhancing your brand.
  • Try geo-targeting if your product or service is available at specific locations, recruit affiliates with an audience in those areas
  1. Use a commission structure that drives your business objectives

There are plenty of commission options depending on what your business is trying to achieve. Some options ShareResults offers are:

  • Flat or tiered CPA/CPL
  • Revenue share or CPA at a product level
  • And multi-tier referral commission

If you have a high value product, revenue share or higher CPA for that specific product might make sense. If you want to boost all sales, a tiered CPA can have greater incentives.

  1. Launch promotional campaigns to increase the participation of affiliates
  • Spearhead a campaign to attract affiliates to come onboard to promote your product/service.
  • Incentivize new affiliate programs to feature a product/service by offering a special bonus.

Follow these steps and strategies and you’ll be well on your way to a successful affiliate marketing program.

Still have questions or want to learn more about how ShareResults can help you with your affiliate marketing strategy? Contact us; we’d love to hear from you.

Scotiabank Passport™ Visa Infinite* Credit Card

Scotiabank’s New Passport™ Visa Infinite* Credit Card Is Here!

By | Affiliate Program, Promotions | No Comments

Calling all travellers! Share Results and Scotiabank are excited to announce the hottest new no FX mark-up credit card, the Scotiabank Passport™ Visa Infinite* Card. Read on to find out more about the card and how you can start promoting through the Scotiabank Affiliate Program.

What you need to know

The latest card to join Scotiabank’s extensive suite of credit cards boasts valuable travel benefits and rewards on everyday purchases.

Travel Perks

The card is as packed with travel benefits as is the suitcase for your next trip. Users receive complimentary airport lounge access with a Priority Pass™ membership and an extra six free visits per year from the date of enrolment. Traveling by car? You can benefit from the complimentary Avis® Preferred Plus membership.
Travelers also have the Visa Infinite Concierge and Luxury Hotel Collection at their disposal granting them cherished travel perks to create the perfect getaway. Have a 24/7 Concierge service on the ready and access VIP guest statuses, room upgrades and more at over 900 luxury hotels around the globe.
Enjoy no Foreign Currency Conversion mark-up on international purchases. Only the exchange rate applies whether you are spending abroad or making foreign currency purchases online.

Scotiabank Passport™ Visa Infinite* Credit Card

Scotiabank’s New Passport™ Visa Infinite* Credit Card

Travel Protection

Beyond travelling comfortably and economically, users can rest assured with the card’s comprehensive travel protection benefits. They’ll receive wide-ranging travel insurance coverage from medical emergency, to trip cancellation, to hotel burglary and more.
The Scotiabank Passport™ Visa Infinite* Card can not only keep up with its users’ globe-trotting adventures, but it can help them book their next trip. Collect rewards on everyday purchases to redeem for trips to any destination you wish, without travel restrictions. Take advantage of the Scotia Rewards Travel Service to book trips and receive the Best Price Guarantee on airfare.

Rewards at home

Perhaps your readers are thinking of a staycation instead? No need to enjoy travel rewards exclusively; your users can redeem Scotia Rewards points on a selection of merchandise and gifts or by converting them to SCENE points.
Whether shopping thousands of miles away or in the comfort of their home, the card gives users extra coverage. With it, users are covered under Price Protection service and Purchase Security & Extended Warranty Protection, protecting the items you purchase – terms and conditions apply.
Get rewarded for shopping. Earn 2 Scotia Rewards points on every $1 you spend on eligible grocery stores, dining, entertainment purchases, and daily transit purchases on the first $50,000 annually. Earn 1 point thereafter, and for all other eligible purchases.

Generous welcome offer

Appropriately called the Scotiabank Passport™ Visa Infinite* Card, this is a travel must-have you don’t want to go abroad without.
For a $139 annual fee, your readers can apply for the card today and receive 25,000 bonus points on the first $1,000 worth of purchases in the first 3 months as part of the welcome offer.

Start promoting!

This is credit card bursting with benefits for anyone who enjoys rewards. Now launched in our Scotiabank Credit Card Program, start promoting this card and get in on the rewards as well. Get in touch with your affiliate manager today to get started!

Part 2: Smart, Data-Driven Campaigns with ShareResults

By | Affiliate Program, Affiliate Tracking Software, Analytics, Miscellaneous, Promotions | No Comments

Part one of Smart, Data-Driven Campaigns focused on the manual reporting that so many marketers have to rely on.  Today we are going to look at the importance of giving your partners, the affiliates, the right tools in order to run a successful campaign and essentially drive more conversions.

Quick Insights for Financial Marketers and Affiliates

If your financial institution wants to test or focus on performance marketing (a solid goal considering that 40% of financial services companies have 20%–80% of their overall revenue driven through their performance marketing partnerships) your partners, the affiliates, need the right tools to run a successful campaign and get you as many customers as possible. Your internal tracking is great to compare and track your marketing efforts but when working with affiliates who need real-time tracking, pulling the results from your in-house tool every week or once a month isn’t efficient.

The ShareResults software can be made available to both parties and allows a deep view into each campaign and how it’s performing. For example, the software can show how many applications were made and how many of those were approved — something other tracking tools can’t show.

This dynamic software also allows for comparing different affiliates. For instance, the Affiliate Manager can see if the “approval rate” for an ongoing gift card promotion is much higher on one affiliate website compared to another affiliate website. Maybe the first affiliate is also using targeted mailers and the other is running a less-trafficked PPC campaign. Using these data driven insights, the Affiliate Manager can recommend a different strategy for the PPC campaign and affect the overall success.

Plus, Affiliates often spend money on promoting their partners, so why would they spend extra time and money on a campaign that they can’t optimize? It’s an advantage to both the affiliate and the financial institution to access in-depth reporting.

An Affiliate traffic report allows users to see which merchants are performing the best using various KPIs (Key Performance Indicators). Each report has customizable sorting and filtering capabilities to better analyze the data.

With real-time tracking, affiliates can log into their accounts and see which campaigns are working best. From number of impressions to click-through rates, from reporting by creative to seeing which is your top performing banner, and so on. Shedding light on those campaigns from beginning to end.

ShareResults offers easy-to-use and customizable software that delivers:
● Real-time data and reporting
● Paperless payment solution
● Easiest and most flexible interface around
● Unlimited users and affiliates

Case Study: Using Data to Make a Difference

Here’s an example of the power of using data strategically. In one month an Affiliate might run two campaigns: an email campaign and an online gift card campaign.

During the month, the Affiliate is able to see some click data on these two campaigns, but won’t be able to see the sales/conversion rates until the end of the month when the financial institution sends over a spreadsheet.

When the spreadsheet is finally sent, the Affiliate Manager discovers the email generated 90 approved sales and the online gift-card had 110 approved sales. This leads the Affiliate to think the online gift-card campaign was more successful than the email one. But was it?

Maybe the email campaign received 100 sales and 90 of these were then approved. And the online gift-card campaign received 300 sales but only 110 of these were actually approved. The conversion rate of the email ended up being a lot higher, making it the more successful of the two.

The Affiliate might have spent more time and money on the online gift-card campaign, but if they had put more resources behind the mailer, they would have sent the financial institution more approved customers. And both the Affiliate and the financial institution would have made more money. Without access to real-time data to expose this information during the campaigns, there’s no way to know until it’s too late.

The time for using big data to make strategic decisions in your marketing programs is here. Do you have the right tools to make a difference? Or are you still using a manually-created spreadsheet?

Shared Results offers turn-key reporting solutions and knowledgeable Affiliate Manager who will partner with you. Reach out for a demo and to learn more.

 

Tangerine Bank Logo

Tangerine Money-Back Credit Card Wins Multiple Product Awards

By | Affiliate Program, Promotions | No Comments

It’s been a great year for the Tangerine Money-Back Credit Card and, most importantly, for the Canadians who use this lucrative card for their personal finances. Gaining well-deserved recognition for the value it brings to customers, the Tangerine Money-Back Credit Card won three product excellence awards this year:

The Money-Back credit card wins consumers over by simply being a smart way to spend money. Customers receive 2% money-back rewards in selected purchase categories, and 1% back on all other purchases. By selecting categories that they use most frequently for their 2% rewards, Tangerine customers can make the most of these monthly rewards (and skip the annual fee, to boot!).

For a limited time, Tangerine is offering new Money-Back Card users 4% on their selected purchase categories for the first three months.

Want to find out more about the Tangerine affiliate program or the Money-Back Credit Card? Get in touch with us at tangerine@shareresults.com.

Tangerine Bank Logo

Tangerine Launches Affiliate Program with Share Results

By | Affiliate Program, Promotions | No Comments

New program offers affiliate bonuses, lucrative commissions

Share Results is excited to announce that Tangerine, the leading direct bank in Canada, has launched an affiliate program for their online banking products and the Money-Back credit card! By cutting out the cost of operating a network of traditional bank branches, Tangerine is able to offer a number of great products that have helped nearly two million Canadians more effectively build their savings.

Why Tangerine?

So, why exactly to Canadians choose Tangerine? Whether a customer wants to save, build credit, or just keep day-to-day finances flowing, there is a Tangerine product ready to make that process easy (with a great bonus, to boot).

New Chequing Account Offer – New customers who open a Tangerine chequing account from June 1st to August 31st, 2016 will earn a $25 bonus if they use the Orange Key “chequing25”. On top of that, if customers switch their payroll direct deposit to their new account before August 31st, 2016, they will earn an additional $75 bonus.

Tangerine Savings Account – By becoming a Tangerine client, new customers can earn triple interest of 2.40% for the first 6 months after opening their first savings account, and can earn up to $50 in bonuses in the process.

Money-Back Credit Card – Customers looking for a credit card with real rewards will be happy to find the Tangerine Money-Back credit card. Customers will earn 2% money-back rewards in two categories of their choice, and 1% on all other purchases. For a limited time, customers can earn 4% rewards in their two chosen categories for the first 3 months.

With these innovative, customer-oriented takes on personal finance staples, it’s no wonder that Tangerine is known as the home of forward banking.

Affiliate Program Details

The Tangerine affiliate program offers accepted affiliates a $35 CPA on every referred Chequing or Savings account and a $50 CPA for approved credit card applications, making it a lucrative opportunity for affiliates to make the most of these products’ popularity.

To celebrate the launch of this new program, Tangerine is offering affiliates a new tier-based bonus structure from June 1st to July 31st, 2016 for online banking applications. The volume bonus ranges from $20 for 5 new referrals to $1,000 for 100 new referrals – the more customers you refer, the more money you earn!

Want more information on how the Tangerine affiliate program can work for you? Drop us a line at tangerine@shareresults.com or in the comments below.

Scotiabank Releases Two Brand New Credit Cards via a Partnership with GM

Scotiabank Partners With GM, Releases Two New Credit Cards

By | Affiliate Program, Network, Promotions | No Comments

Canadians Love to Drive

If you’re a Canadian who’s enthusiastic about automobiles and all things cars, it’s your lucky day – Scotiabank has just introduced two brand new credit cards that might pique your curiosity. In light of a recent partnership with General Motors, the latest editions to Scotiabank’s robust portfolio are designed to reward spending with car-related perks and special offerings. At a glance, those who register for a GM-branded Scotiabank credit card will receive 5% in GM earnings on the first $5,000 spent annually. Affiliates, pay attention – new promotional opportunities await you!

Market Opportunities

At present, the Canadian marketplace is devoid of a strong credit card option that directly benefits the automotive community, thus Scotiabank is aiming to tap into Canada’s unique car culture. The two new credit cards are available in both a premium and no-fee option, with the former dawning Scotia’s much-celebrated Infinite brand. In the spirit of Scotiabank’s other credit options, both cards are also equipped with a number of travel-oriented insurance benefits.

Rewards Program

Points accumulated through the GM® VISA* or GM® VISA* Infinite can be put towards purchasing one of General Motors’ many brands of cars, like Cadillac, Chevrolet or GMC to name a few. Otherwise, if leasing is more your thing, points can be used for making a down payment. Registering for either card will ensure that any interested party can procure a GM-brand motor vehicle a lot quicker, as the rewards scheme established by Scotiabank is decidedly powerful, not to mention competitive –  most Canadian rewards programs offer anywhere from 1 – 2%.

If you’d like to learn more about Scotia’s new GM co-branded credit cards, click on either link provided earlier. We believe that these cards have huge potential, particularly for our active affiliates that are already promoting Scotiabank products. Exciting times ahead, people!

Vroom vroom!

Are you a self-proclaimed motorhead who is thrilled about Scotia’s new cards? Let us know in the comments below!

Scotiabank Credit Card Affiliate Program: New U.S. Dollar Card Launched!

By | Affiliate Program, Network, Online Marketing Ideas, Promotions | No Comments

Share Results and Scotiabank are excited to announce the newest offer available for affiliates to promote through the Scotiabank Credit Card affiliate program:

Scotiabank® U.S. Dollar VISA* Scotiabank U.S. Dollar Card_credit card affiliate program

Perks

No US $ Currency Conversion Fee: Make purchases online or in-store in US $ directly, eliminating costly foreign currency conversion fees and exchange rate fluctuations.

Purchase Security & Extended Warranty Protection: Enjoy a maximum lifetime liability of $60,000; charge the full cost of any personal items to your U.S. Dollar card and enjoy automatic insurance against loss, theft or damage for up to 90 days from the date of purchase. Extended warranty coverage also doubles the manufacturer’s warranty by up to one additional year.

No Annual Fee for Supplementary Cards: Extend your Scotiabank U.S. Dollar VISA benefits to family members without any additional cost.

Instant Cash Advances: Enjoy instant cash advances at over 1 million VISA/PLUS ABMs worldwide. Alternatively, card members can link their Scotiabank U.S. Dollar VISA account with their ScotiaCard for easy access.

Who It Targets

Mass market, online/cross-border shoppers and travelers.

Commission

Earn $100 CPA per lead approved!

LEARN MORE

Promoting Scotiabank® U.S. Dollar VISA*

Affiliates who have travel or rewards-related content or would like to discuss a way to promote this exciting new offer can contact us here.

If you are not currently an affiliate on the Share Results Network and would like to sign up to the Scotiabank Credit Card Affiliate Program, please click here.

Unwrapping Boxing Day Sales Creep: Holiday Shopping Trends to Watch Out For

By | Affiliate Program, Online Marketing Ideas, Program Optimisation, Promotions | 5 Comments

Boxing DayWith the holiday season already well under way, affiliates and merchants have likely begun planning their marketing campaigns, prepping their products and customizing their sites in an effort to take advantage of the year’s most profitable season. And while strategizing ways to maximize your marketing activities leading up to this timeframe is a great way to boost ROI, traffic and commissions, it’s important to realize that it’s not taking the whole picture into account. Understanding consumers’ behavior around this time is also key in terms of boosting performance.

Every year, countless numbers of Boxing Day aficionados fearlessly brave the Canadian winter, standing in queues for hours on end, dawdling through pushy crowds in the wee hours of the morning, all in hot pursuit of the greatest bargain. Traditional lineups aside, a growing number of Canadian shoppers have begun flocking to the internet from the comfort of their homes, as the store window becomes increasingly digital. Here’s some noteworthy trends to keep in mind this holiday season:

Boxing Day Sales Creep

If the past few years are any indication, Boxing Day’s most ardent deal hunters begin scouring the internet in search of the greatest finds well in advance. Many retailers have taken note, extending their dates for post-Christmas sales, with some even morphing Boxing Day into Boxing Week, to leverage the accompanying ‘sales creep’.

Takeaway: Start early. It’s no secret why some of the biggest retailers opened up their virtual doors touting boxing-day deals as early as Christmas Eve of last year.

Selfish Santas on the Rise

RetailMeNot.ca released an insightful report that touched on some seasonal shopping trends amongst Canadian consumers. They estimated as many as 8 out of 10 of those surveyed planned to treat themselves to gifts they wished they received this holiday season – about 49% of these shoppers were waiting for Boxing Day/Week, as they felt it offered the greatest deals; they also planned to spend an average of over $200 on themselves.

Takeaway: Brainstorm incentives offering savvy savings or rewards to create some buzz around your offers. Think two-for-one specials, free shipping on gift purchases, etc.

The Multi-Screen Approach

With millennials driving a significant portion of online sales, mobile shopping is steadily on the rise. While this isn’t particularly revealing in itself, interestingly, mobile didn’t necessarily replace in-store shopping, but rather, enhanced the purchase process. One study revealed that shoppers were found to shop across channels (smartphone to store), as well as devices (tablet to PC), starting to research a product on one device and completing the actual purchase on another.

Takeaway: Embrace mobile – this can’t be stressed enough. Encourage your site visitors to bookmark or in some way reserve the products they plan to buy. Minimize shopping cart abandonment by putting a multi-screen strategy in place to ensure you’re meeting the full expectations of potential customers throughout the complete purchase process.

Ratings & Reviews Are Big Influencers

It goes without saying that shoppers today are savvier than ever before. When they walk into a store or stumble across a website, they are mindful; well informed about what products to buy, how these compare across brands and which retailers offer the best deals on said product. This is especially true around the holiday season, when shoppers tend the most to rely heavily on consumer feedback to guide their purchase decisions. This is important, especially given that a majority of holiday shoppers aren’t particularly brand loyal; some don’t even have a specific product or brand in mind ahead of purchase.

Takeaway: Take advantage of the opportunity this spells out to keep your site visitors informed. Make it easier for potential customers to compare prices across multiple retailers – list products by price, brand, or some other comparable-across-the-board metric. Increase engagement by including a review or ratings section or a list of pros and cons for the best deals offered.

When the eggnog begins to wear off and you’re done recovering from the inevitable Xmas-induced haze of family gatherings, food comas and holiday cheer, what will you be doing to get your site ready for Boxing Day? Hit us up in the comments section below!

 

 

Affiliate Marketing Tips for the Holidays

By | Affiliate Program, Digital Marketing, Network, Online Marketing Ideas, Program Optimisation, Promotions | No Comments

marketing tips for the holidays

With the holidays right around the corner, and scores of festive promotions already underway, many newbie affiliates might find that they’re scrambling to put together a strategy to capitalize on the year’s most exciting season. Here are a few tricks of the trade to help you get ahead of the competition:

Keywords

An important first step in monetizing your site traffic over the holidays is to invest in some solid keyword research. Although promoting the right merchandise can go a long way towards ensuring you are able to make the most of this lucrative earning opportunity, optimizing your content to rank well for every product you sell in time to make a difference simply isn’t viable. Instead, prioritize. Once you have a better idea of which offers would best tie into the theme of the season, begin by brainstorming a list of popular holiday search terms. As a general rule of thumb, long-tail keywords work best in terms of targeting traffic and boosting conversions. For an added differentiator, you could try including less generic terms that are more gift or offer-specific; you could even consider optimizing content to include recipient-focused search terms (think: ‘Top 10 Xmas Gifts for Mom’).

Create a Sense of Urgency

With the competition for online shopping especially fierce this time of year, it’s easy to get lost in the mix. A great way of keeping your site out of the clutter is by offering special coupons, holiday bonus codes, free shipping, or other types of incentives geared at encouraging engagement.  Use time-sensitive offers to create a sense of urgency around promotions. List final shipping and delivery dates to remind your audience that the window for last-minute online gift purchases is limited.

Amp Up Your Social Media Efforts

Develop a timeframe of promotions to follow. Post frequently and with original content to boost your chances of getting ranked for a larger variety of search terms. Ask questions, organize polls, and most importantly, get festive! Think themed profiles, holiday hashtags, exclusive contests and giveaways, ‘Top 10’ lists, etc.

Mobile

With smart phones and tablets forming an increasingly critical part of the online shopping experience, it goes without saying that by neglecting to accommodate these types of users, affiliates are missing out on a large chunk of potential revenue. Be prepared – ensure that your site is mobile-optimized. If possible, work on enriching and simplifying the purchase experience through a faster checkout process, shopping cart or wish list function and remember to outline return/exchange policies and estimated shipping and delivery dates.

What will you being doing to optimize your site for the holiday season? Have any marketing tips for the holidays to share? Let us know in the comments section below.