Financial industry marketers have long known that data-driven strategy can have a huge impact on their campaign’s success. But some companies lack the tools to analyze the high-volume of information available, such as real-time user activity and trends, and to make strategic refinements on the fly. How well are you using data?
Death by Manual Spreadsheets
Some financial businesses rely on manual reporting — spreadsheets that are passed around to gather data from various, ongoing campaigns. Once compiled, they are reviewed by the team and leadership. This method is slow and doesn’t allow for in-the-moment changes that could lead to increased success. Plus, the man-hours used to create such a document could be better spent.
When a financial institution is running an affiliate program, the process is even more time-consuming. Often, the affiliate has to wait for the company to send a monthly spreadsheet detailing acquisition results (often with very basic information and manually created), before they can analyze campaign performance. Basically, the campaign runs in the dark.
To sum up, manually-created tracking spreadsheets are:
- Time consuming
- Labor intensive
- Lacking access to real-time insights
Premier Reporting Tools For High-Performing Campaigns
Ready for a real data solution? A best-in-class reporting tool cuts out the time to manually compile this information and delivers a full-view of all running campaigns in the moment. And that’s exactly what the ShareResults software offers.
Easy to use and customizable, this robust software reports real-time data and can compile a myriad of reports which you can email with one click — making those paper spreadsheets a thing of the past.
The customizable dashboard keeps things organized and easy to use. It also allows users to manage multiple affiliate campaigns, with important data at-a-glance. It can be set up with an unlimited number of custom commission plans, multiple products and creative images. It also includes a paperless payment system for affiliates with monthly invoicing, balance statements and more.
Stay tuned for part 2!