Canadian bank kick-starts marketing program on online marketing firm’s affiliate network
Montreal, QC. February 7, 2013 – Scotiabank, one of the largest banks in Canada, has launched a new, comprehensive affiliate program with Montreal-based Share Results, a leading online and affiliate marketing firm.The Canadian bank, which has been in operation for over 175 years, will launch the program on Share Results’ industry-leading affiliate network.
With over 12,000 affiliates, Share Results’ network is designed to help promote brands and growth, providing a flexible, hands-on approach to affiliate marketing. At the heart of the company’s services is innovative proprietary software, which tracks and reports the performance of affiliates, programs, and online marketing tactics, giving publishers and merchants the tools to analyze decisions and strategies in real time.
Scotiabank has recently experimented with affiliate marketing in the promotion of its credit card products (Visa and American Express) and services, and has been encouraged by the results. Launching an affiliate program on the Share Results network will enable the development of additional performance marketing initiatives in a more proactive and efficient way.
“Analytics-driven affiliate marketing will be a fantastic channel for Scotiabank. It will help them gain leads and brand recognition for credit card products in a cost-effective and measurable approach. Share Results is excited to provide a leading Canadian banking institution the platform for its affiliate marketing needs,” said Nicole Fortunaso, Chief Operator Officer at Share Results.
Scotiabank offers a wide range of credit cards to suit a variety of customer needs, including flexible rewards programs and attractive special offers for new credit card customers. They are currently the only Canadian bank to issue American Express credit cards.
Scotiabank is one of North America’s premier financial institutions and Canada’s most international bank. With more than 81,000 employees, Scotiabank and its affiliates serve nearly 19 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate, and investment banking. With assets of $670 billion (as at July 31, 2012), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).
About Share Results
Headquartered in Montreal, Share Results is one of the leading online marketing firms specializing in affiliate marketing in Canada. Co-founded in 2004 by Nicky Senyard, the company provides an affiliate marketing software platform for businesses in need of customizable affiliate programs and affiliate networks.
The company also operates its own affiliate network with over 12,000 affiliates, and provides affiliate marketing and digital marketing services to online retail businesses.