The Bay Grows its Online Shopping Channel with Launch of New Affiliate Program

By January 18, 2012 5 Comments
The Bay, the widely known brand of the Hudson’s Bay Company, has chosen Montreal-based Share Results to manage and grow its affiliate program. Affiliates in Canada and around the world can now partner with the leading Canadian department store through its online marketing channel. Affiliate ProgramMontreal, QC, January 18, 2012 – The distinguished Canadian department store The Bay has appointed Montreal-based Share Results as the official outsourced program manager for the newly launched affiliate program. A leading provider of affiliate marketing software and management services, Share Results will be cultivating relationships with affiliates that desire a long-term partnership with the widely celebrated Canadian brand. is welcoming all affiliates that operate English and French-language sites with Canadian traffic to join the program in the affiliate network Commission Junction, as well as benefit from an exciting new performance bonus promotion.

“Having witnessed first-hand the massive growth in the Canadian retail market, The Bay recognizes that affiliate marketing is an integral part of widening access of our extensive products to Canadian consumers,” said Lauren Reimer, Director of Digital Marketing for The Bay. “We are confident that having Share Results as an extension of our team to develop partnerships with affiliates will strengthen our already established online shopping channel.”

The Bay is Canada’s leading department store, known for quality, service and style. They offer a wide selection of the top names in fashion, beauty, accessories and home products in 91 stores across Canada. affiliate program will help affiliates service new customers, as the shopping site provides an equally attractive selection of merchandise, including a wide range of popular, stylish home and kitchenware brands such as Ralph Lauren, Le Creuset, and Cuisinart. Affiliates will also have the pleasure of promoting top beauty brands, such as Dior, Clinique and Lancôme, as well as a new shoe department that carries designer brands such as Nine West, Franco Sarto, BCBG, Sam Edelman, Material Girl and Jessica Simpson.

In honour of the launch of the new affiliate program in Commission Junction, will offer new affiliates the chance to earn performance bonuses based on referred sales that are approved:
  • $100 Bonus for referring 20+ new sales
  • $250 Bonus for referring 50+ new sales
  • $500 Bonus for referring 100+ new sales affiliate program offers a default 5% commission on every sale that is referred. A high average basket size, a generous 30-day cookie, and a bevy of merchandise for online shoppers will translate into high conversion rates for affiliates. The methods of promotion available to attract potential shoppers are banner ads, product catalogue feeds, targeted content, and email marketing.

Affiliates of affiliate program will also have incentives that will appeal to Canadian customers who are HBC MasterCard and HBC Credit Card holders. In addition to free shipping incentives, affiliates can expect a wealth of customer promotions that will convert more sales. A robust variety of products for affiliates to promote include kitchen accessories, small appliances, bed and bath, shoes, stylish accessories such as handbags and jewellery, women and men’s designer apparel brands, the latest cosmetics, fragrances and skincare, as well as items from the Hudson’s Bay Company Collections.

Affiliates are encouraged to learn more and become a partner of affiliate program. Additional information is available from Share Results Head of Client Relations, Le Michelle Nguyen at

About The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II.  With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style.  A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands.  The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada.  The Bay operates 91 stores in eight provinces across Canada as well as, the company’s online store.

About Share Results
Headquartered in Montreal, Share Results is one of the leading online marketing firms specializing in affiliate marketing in Canada. Co-founded in 2004 by Nicky Senyard, the company provides an affiliate marketing software platform for businesses in need of customizable affiliate programs and affiliate networks. The company also operates its own affiliate network with over 12,000 affiliates, and provides affiliate marketing and digital marketing services to online retail businesses. To learn more about their services, please call 1-514-284-6789 or visit to request a demo of Share Results’ software.

Le Michelle Nguyen
Head of Client Relations
Share Results
2020 University Street, Suite 2360
Montreal, Quebec, Canada
H3A 2A5
Tel. 1 514 284 6789 ext. 309


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